This is the section where additional information might be helpful with your upcoming transaction. Be sure to check back on a regular basis for new and valuable changes!
  • Escrow Co.

    For A Great Escrow Company!!!

    Califronia Western Escrow Inc.

    Located at,    1132 Via Verde

    San Dimas, CA  91773

    Office Phone (909) 305-0575

     

  • Los Angeles Building and Safety Offices

    Alhambra, 111 S. 1st Street  (626) 570-5034

    Arcadia, 240 W. Hunington Dr. (626) 574-5416

    Azusa, 213 E. Foothill Blvd. (626) 812-5234

    Baldwin Park 1443 E. Pacific Ave. (626)813-5265

    Covina 125 E. College St. (626) 858-7236

    Duarte 1600 Huntington Dr. (626) 357-7931 ex230

     

  • THE BIG HOME REMODELING MISTAKES AND HOW TO AVOID THEM!

    The Big Home Remodeling Mistakes...

    and how to avoid them

     

                Making major changes in your home’s design and structure can add thousands of dollars to its sale price.  In other cases, fixing up your home is more cost-efficient and practical than moving. 

                As more and more people take on the tasks of designing new rooms, choosing materials and hiring labor for the first time, they are more likely to fall into traps that cost them time and money.

                Here are the most common errors to avoid when renovating your home...

                Mistake:  Not seeing the big picture.  When planning major structural changes, such as adding a room, many people do not take the architectural integrity of their home into consideration.  They need additional space or want their homes to look new, so their main concerns are that the work be done quickly and at a cost that is within their budgets.

                Problems: Renovation work that is out of character with the rest of the home sticks out and will be a big turnoff to potential buyers if you decide to sell in the future.

                In addition, many people try to do too much without having money to do it right.  The result is shoddy work.

                Example:  Redoing the basement may be less important- and ultimately less financially rewarding than selling your home- than adding a high-quality den or family room.

                Strategy:  First determine how much you can afford to spend in renovating.  Then draw up a wish list of what you want done, in order of preference.  To find out what your money might realistically buy, invite two architects and two contractors to look around your home and provide you with ballpark estimates.  They should do this for free.

                Then plan on striking a proper balance between solving your needs and achieving an appropriate level of quality for your type of home while working within your budget.  If you can’t get it all, postpone renovations on other parts of the house until next year or the year after.

                Trap:  Spending too much on the renovation project and making your home the most expensive one on the street, thereby pricing it out of competition.

                Choose work that will truly improve your lifestyle and make your home more attractive-without putting it beyond the reach of a potential buyer.  Doing too much is a problem.  You may be left with a home whose parts no longer work together.

                Example:  Add three bedrooms, and you may find your dining room seems small.

                Mistake: Being Excessively trendy.  As the number of colorful home improvement magazines and TV shows increases, so do home owner’s wishes for the fancy things they see.

                Examples:  Heavy terra-cotta floor tiles in the kitchen...fancy opaque glass walls...geometric fireplaces...trendy colors and finishes.

                While many of these features may look great for a few years, you’ll also have to live with them-since the expense of redoing what you have done will be higher in the future.

                Before you commit to the latest design fad or put a Jacuzzi in the family room, consider the long-term consequences.  Ask yourself if you will be comfortable with this new style for the next 20 years.  When it comes to resale, conservative, timeless work-such as elegant, functional spaces and general neutral colors in the kitchens and bathrooms- always holds up best.

                Mistake:  Assuming that you will pay what your neighbors did for the same work.  When home owners go looking for architects, contractors, carpenters, electricians, etc.  they usually call their friends for recommendations.  They also frequently ask what their friends paid for remodeling or renovation work that was done a few years ago.

                With those estimates in mind, they are often shocked when they hear what the work will cost today.  During the 1990-1991 recession, business was terrible for architects and contractors.  They often worked at distress prices.  In addition, the cost of lumber has soared in the last four years.  Be prepared to pay 5%-15% more.

                Mistake:  Not spending enough time hiring the right people.  Most home owners who set out to hire people to design or build for them wish the job were already finished.  It’s also natural to want your renovations completed shortly after you imagine them. But it’s important  to be practical and take the project one step at a time.

                Once you’ve talked to a few architects and contractors, ask three of each for bids- no matter how inexpensive the project.  Of course the contractor’s bids are solicited after the architect completes documents for bidding.  The contractor will hire electricians, plumbers, etc.

                Ask each for three references, and be sure to contact all of them.  Key questions...

                            -Were you happy with the work and the working relationship?

                            -How long did it take to complete the job?

                            -Was the job completed within the estimated time?

                            -Did the contractor ask for many change orders that boosted the cost of the work                well past the estimate?

                            -Did the architect handle the smaller details )electrical, lighting, etc.)?

                Important:  Don’t automatically choose the lowest bid.  This is a major temptation, but beware- a low price may result in low-quality work, wither because the caliber of the person is low or because the person did not understand the actual scope of the work and bid too low.

                A bid is probably too low if it is very different from other quotes.  Most people who get three bids accept the middle one, it is reasonable.

                Exception:  If the three bids are vastly different-say, $20,000, $40,000 and $60,000.  In these cases, you’re probably not comparing similar types of work.

                Strategy: Eliminate much of this confusion by having contractor bid after seeing a complete set of the construction documents prepared by the architect.

                Another mistake people make is hiring a design professional whose skills are appropriate for a different type of work.

                Example:  If you’re planning an addition to an elegant Tudor-style house, you should find an architect who has done work in the Tudor-style. Request photos of his work, or visit a home on which he has worked.

                Strategy:  To find someone with the right skills, ask owners of similar homes, look in magazines or contact a historical society.

                Mistake:  Not deciding on the details early enough.  Many delays are the fault of the contractor.  But some are caused by homeowners who haven’t selected fixtures, colors, etc.  Avoid delays by selecting your faucets, tiles and stones early  and making sure everything the contractor needs in its place.  Holding up a project for a few days because you have changed your mind about some element can add weeks to a timetable.

                Example:  The contractor may have budgeted only two months to complete your job, after which he must move onto another project.  A two-day delay may cause him to stop working on your house for several weeks.

                You may save money by ordering and picking up finish materials yourself.  Get a list of what you need from the contractor.  Bring samples home to make sure the new tiles work with the rest of the room. Ripping up newly laid tiles costs time and money.

                Mistake:  Assuming you can live in your home while work is being done.  If possible, home owners should move out while extensive interior work is being done.  It’s not just a question of noise and workmen underfoot.  There will be dust, debris and furniture out of place.  There may even be hazardous materials around.

                Strategy:  Arrange alternate accommodations at a residence hotel, which offers lower weekly and monthly rates than commercial hotels...or sublet an apartment.  If you do continue to live your home, be willing to make certain sacrifices.

                Example:  Don’t make a fuss if you hat the music the workers play on the job.  You’ll have a happier crew that does better work.

                Mistake:  Not overseeing the work properly.  It’s important to keep the tabs on how the work is progressing.  It’s your house, and there is a certain joy in seeing your plans come to fruition.

                Avoid being bossy and looking over the contractor’s shoulder 10 times a day.  On the other hand, don’t be aloof or inaccessible.  If you’re not there to raise an important issue or answer questions,  the contractor may not bring it up or the project may be delayed.

                Strategy:  check on the progress every day.  Raise any issues as soon as possible with the contractor.  If there are enormous conceptual issues involved, call the architect first and have him help you discuss matters with the contractor.  If you need to talk to the contractor about a serious problem, do it away from the crew so you don’t undermine his/her authority.  It’s also a problem if you and your spouse communicate different opinions and information to the contractor.  Couples should agree on their wants and needs in advance.

                Strategy:  Determine who will speak with the contractor and workers.  Generally, the same person should handle this task throughout the job.

                Whenever possible, hash out your and your spouse’s aesthetic disagreements who are working on your home.  If your spouse has a question that you can’t answer or are uncomfortable asking, both of you should sit down with the contractor and calmly go over the problem.

     

     

  • FIVE ERRORS IN SELLING

        FIVE ERRORS IN SELLING

     

          If you are selling your home, it may sound like a heck of an idea to hire Aunt Marlene as your listing agent.  Sure, she’s new to real estate and lives in a distant suburb, but why not give her a shot?  After all, she could discount her commission and still make money, you reason.

         Error No. 1:  Trying to make Aunt Marlene happy could make you miserable.  Green as she is, she’s likely to do a less than splendid job marketing your home.  And her lack of expertise in your real estate market means she will have a harder time pulling in the buyers than a good agent who works the territory regularly.

         Hiring a relative is one of the five most common, serious errors committed by home sellers.  Making this mistake could mean your home will sell more slowly and for less money than it otherwise would.

         Error No. 2:  Falling into the “gotta get” pricing syndrome.

         “The market determines the price for which you’re going to sell--not what you need to get out of a deal,” says Daryl Jesperson, a senior vice president with Re-Max International Realty chain, based in Denver.

         Suppose, for instance, that a couple living in a modest three-bedroom colonial---call them the Wilsons--decided to trade up.

         One Sunday, the Wilsons happen upon an open house at a new development for four-bedroom homes.  They’re taken in with the extra space, skylights, oversized bathrooms and walk-in closets.  In their enthusiasm, they sign a contract.

         To buy the contemporary, the Wilsons determine, they must sell the colonial for X-amount.  Regrettably, the amount they need from the old house is $10,000 more than the prevailing price for similar homes in their neighborhood, and they price the colonial at the “gotta get” level.

         But it quickly becomes apparent to buyers that the colonial is priced higher than its competition, and most won’t even bother to visit it.  That means that during the first 30 days of the listing--when the home should generate the most excitement--it gets few lookers.

         Worse, the home becomes shopworn.  As it languishes on the market, people become suspicious that something must be wrong with it.

         Sure, the property will probably sell when the Wilsons come to their senses.  But the selling price might even be lower than the Wilsons would have received by properly pricing the home at the outset.

         Error No. 3:  Trying to “test the market” in terms of price.

         Like the “gotta get” sellers, people who try a higher-than-market price with the notion that it can always be lowered hurt themselves.

         Of course, it’s a free country.  You can charge what you want for your castle--ignoring the advice offered by any broker or appraiser you meet, but overpricing will sabotage your sale, says Mary Jo Button, sales manager with the Prudential Preferred Properties chain.

         Asking just $2,000 or $3,000 more than market value could mean the difference between selling quickly at a good price and not selling for a while, she says.  And remember, keeping your house on the market for a prolonged period imposes its own expenses, including carrying costs and upkeep.

         Error No. 4:  Misrepresenting your property.

         Sellers have a natural inclination to be positive about their property--and that’s perfectly appropriate.  On the other hand, misrepresentation works to the sellers’ disadvantage, writes Peter G. Miller, the author of several books on real estate.

         Miller remembers visiting a home described on the listing as having five bedrooms.  What the listing failed to indicate, however, was that the living room had been carved into two bedrooms.  The place had no living room at all. 

         “It was like a dormitory.  I’ve seen better looking barracks,” Miller says.  While most sellers wouldn’t commit such an outrageous misrepresentation, there is a tendency to fudge about room sizes, screen porches, decks, or unfinished basements when they calculate a home’s total square footage--when only living areas should be counted.

         “What you’re doing is setting people up for a disappointment when you misrepresent your home on the listing, and once they’re disappointed, it’s awfully difficult to recapture their interest,” Miller says.

         Error No. 5:  Putting a house up for sale before cleaning the yard.  Elements of yard clutter can be serious deterrents to selling a home.

         Yard clutter lessens what’s known as “curb appeal,” says Jesperson, the Re-Max executive.  Very likely the prospective buyer will be put off by the clutter even before getting out of the car.

        ERIC WHITING  is an active Agent. 

    Any questions regarding this article may be sent to 

    CENTURY 21 WHITING CO.

    540 E. FOOTHILL BL.

    SAN DIMAS CA. 91773

    ATT. ERIC WHITING 

     

  • 7 QUESTIONS FOR THE LENDER

    The Seven Most Important Questions

    To Ask Your Lender Before You Sign Anything!!!

     

     

     

     

     

    1). Is there a fee for loan origination?

     

    2). Are there loan discount points to be charged with the loan?

     

    3). Do you have more than twelve different loan products to offer?

     

    4). Do you have the ability to pursue creative financing or private   money source?

     

    5). Do you have an underwriter at your location?

     

    6). Will you be at the closing to answer all my loan questions?

     

    7). Can you draw your own loan documents?

     

  • HOME BUYERS BILL OF RIGHTS

    OUR HOME BUYER'S PERSONAL

    BILL OF RIGHTS

     

    Read the following information very carefully. It's about you. It's about a commitment, our commitment to you. We believe that there is nothing more important than your well being. With that in mind we have put it in writing, our commitments to you. You see, we have found that lot's of agents can make promises. But do they always keep them? Therefore we make NO promises, ONLY COMMITTMENTS. We hold ourselves accountable. Accountable to you. To your future. To your family. To your investment in a new home. It is our sincere intention to serve your real estate needs for life, not just one time. We intend to deliver the kind of service that makes you feel secure in your decision to use our services both now and for life! Thank you.

     

     

     

    1.         I will furnish the prospect information about my area, including relocation             packages, information on schools, shopping, and any other requested information.

     

    2.         I will make time to work with and show homes to the employee according to the             employee's schedule.

     

    3.         I will enter into a written exclusive agency agreement, which includes the             fiduciary duties of loyalty, obedience, confidentiality, disclosure, accounting, and             due care, and which makes the buyer my client, rather than a customer. The             agency agreement will also provide that my commission come from the proceeds             of the transaction, and in the event of an actual dual agency situation from the             seller or seller's agent. If the buyer prospect questions the duration of the             agreement, I will agree to enter into a one or two day agreement during which I             will prove the value of my services.

     

    4.         I will act only as an agent of the buyer (never as a facilitator, contract broker, etc).

     

    5.         I will do everything I can to make the transaction go as smoothly as possible for             the buyer client.

     

    6.         I will not charge the prospect/client a retainer fee for my services.

    7.         I agree to make available for inspection every home currently for sale in my area             which meets the buyer's stated needs and wishes and which is within reach of the             buyer's financial ability and comfort level, before showing any in-house listings.  

     

    8.         I will advise the buyer client of the pros and cons of different areas of the city.

     

    9.         I will advise the buyer of the pros and cons of each home viewed , unless the        home is listed by me or my real estate brokerage firm. I the home is listed by me             or by the real estate brokerage firm for which I work, I will make all legally             required disclosures.

     

    10.       I will give the buyer a modified appraisal/opinion of value of the actual value of             the home chosen by the buyer before he/she makes an offer to purchase it, unless   the home is listed by me or my real estate brokerage firm.

     

    11.       I will help the buyer client negotiate the best price for the desired home unless the             home is listed by me or my real estate brokerage firm.

     

    12.       I will assist the buyer in finding competitive rates of home owner's insurance.

     

    13.       I agree to help the buyer client choose a reputable home inspector.

     

    14.       I will work to obtain the most competitive financing by dealing with several direct             lenders,  eliminating any additional fee which would be incurred by using a             mortgage broker, unless using a mortgagee broker would result in the lowest             financing cost for the buyer client.

     

    15.       I will not do anything which would encourage the buyer client to become             obligated to any ancillary service provider, including a lender, before having a             fully executed contract to purchase property, unless approved in advance by the             BUYER'S AGENTsm National Relocation Division.

     

    16.       I agree to assist the buyer with and be present at the closing .

     

    17.       I agree to be responsible personally as an agent, and my broker agrees to be             responsible, for making certain that the agreed upon referral fee is promptly             tendered to THE BUYER'S AGENTsm, INC., at the time of closing.

     

    Guaranteed and signed by:

     

    _________________________________                  _____________________

    ERIC WHITING                                                        On This Date

  • HOME SELLERS STORY!

     

    Dear looking-for-a-profit home seller,

     

              Please, allow me to ask you a question:

     

    How Would You Like To Know The 7 Essential Steps You Must Take To Sell Your Home For The Most Money, In The Quickest Amount Of Time, And With The Least Amount Of Hassle Possible?

     

              I realize it’s a silly question.

     

    Because if you are like everyone else, when it comes to selling your home you want your money.

     

    You want your money out.  You want as much possible.  And you want it as quickly as possible!

     

              At least that’s what your head says.

     

              Your heart struggles with it.  We’re talking about your home here, not just

     

     

     

     

     

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    another off-the-shelf commodity like a car, or a stereo, or an old set of golf clubs.

     

              Your house isn’t just another thing.

     

    It’s not like you’re holding a garage sale and selling an old set of encyclopedias that nobody ever used, or an old banged up gas can, or a bunch of out-of-style clothes you haven’t been able to fit into since high school.

     

              No, selling your home is very different than that, isn’t it?

     

              Very different.

     

    You want to get the most money you can out of the deal.  You know you should treat the whole transaction as an investment - but it’s hard.

     

              Because it isn’t just a house we’re talking about here...

     

    It’s Your Home!

     

              This is the place you’ve made memories...

     

              And where you’ve moved this or that in order to get it “just right.”

     

    This is where you’ve shared your hopes and your dreams, as well as your disappointments and frustrations.

     

              You’ve laughed here.  Cried here.  And held each other.

     

              This is where you have lived your life.  At least for a while.

     

    And leaving...selling your home, isn’t like selling just another thing.  Your emotions are involved.

     

    Depending upon circumstances, you may be experiencing all kinds of emotional concerns:

     

              “Should we really be moving now?”

     

    “Is this fair to the kids?  What about their friends?  What about school?

     

                                                             

     

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              “Do we really need a bigger house?”

     

                “What if I really don’t like the new job?”

     

                “Can we really afford to be doing this?”

     

                “What about the financing?  What if it doesn’t go through?”

     

                “Will we even get the money we need?  What if we don’t get our price??”

     

    With all those different questions tumbling around in your mind, with all those mixed up emotions and concerns, how do you keep the sale of your home purely objective?

     

                How do you keep the sale of your home purely a financial transaction?

     

                It’s really hard.

     

                But, realistically, you know you have to.  Somehow.

     

    You see, the first and most important step in selling your home for the most profit in the shortest amount of time involves approaching it with a subtle balance between emotions and objectivity.

     

                Emotionally, because it’s your home, you place a very, very high value on it.

     

    And you know (because you’ve wisely taken the time to check it out) what other houses are selling for in your area.  You know, objectively, that’s the value the market

    places on your home.

     

    But you don’t believe it.  You can’t.  You know your home is better.  You know how much time and money and care and love you’ve put into it.

     

                And it’s only natural that you’d want more for your home.

     

    It’s only natural for you to want every potential buyer to absolutely and wholly agree with you.  After all, it’s only obvious!   Your home is worth more.  It is different.  It is worth every dime you’re asking for it.

     

    And you want them to offer full price - right here, right now - two minutes after you put it on the market.

     

                But, realistically, objectively, you know the chances of that happening are slim.

     

    Understand, it doesn’t matter if you decide to sell your home yourself or hire a professional real estate agent to represent your interests, there is no room in the market for run away emotions and guesswork.

     

    You simply have to approach the sale of your home with minimal emotion and a maximum amount of thorough, objective, state-of-the-market facts in order to pull out the most profits.

     

     

     

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    There are 17 common mistakes many home sellers, and real estate agents,  make which can cost thousands upon thousands of dollars in lost profits and needless expense, as well as months upon months of wasted time on the market.

     

                Take a look at Jeff and Joanne’s story.

     

    Can you spot how many home selling mistakes they made? 

     

    “Jeff...” Joanne hesitated.  She knew immediately what the phone call meant.  Tears of anger and frustration began to well up in her eyes.

     

    Jeff heard the pain in his wife’s voice.  He had never felt so “out of control,” so helpless in his entire life.   He met his wife’s eyes.  “They hired P...Pete Waltran,” Jeff said resigned, his voice cracking with emotion.  “He’s flying out Monday.”

     

    “Oh, Jeff.  That’s not fair.  It’s not our fault!”  Joanne said emphatically.  She swung her arms in a wide circle. “If...if only we could have sold this stupid house we...w”- bitter frustration choked off her words and she started to sob.

     

                   It seemed like only yesterday that their dreams were finally coming true.         

     

    Alan Brett, Jeff’s friend and co-worker since college, had been recently promoted to Vice President of operations and wanted to bring Jeff in as the National Marketing Director.

     

                It was like a dream come true.

     

    The new position would mean a huge increase in pay as well as a great benefit package that included comprehensive dental for the kids which was perfect because Jody, their oldest, needed braces.

     

    Of course, the new position would also mean making a move back east.  But even that was perfect.   The move would put them within driving distance of both Jeff and Joanne’s parents which was becoming more and more important now that they were getting “up there” in years.  Besides, it would give the kids a chance to be spoiled by not only one set of grandparents, but two!

     

                The thought of not accepting the offer never even crossed Jeff and Joanne’s minds.

     

    It was perfect!  Like a dream come true!  And they were really excited!!

     

                The only concern was selling their house. 

     

    Alan had arranged for the company to pay their moving expenses, but they would have to get their home sold and secure a new place to live on their own.  And he said that Jeff had to be moved and settled in within 90 days.

     

                Jeff and Joanne didn’t waste any time...

     

     

                                                                              

     

     

     

     

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    The morning following Alan’s offer, Jeff and Joanne called a real estate agent known to be the “neighborhood expert.”  Beatrice, a six year veteran in the industry, came out that same afternoon and took her time walking the house, taking notes.

     

    She praised Joanne for decorating the house so nicely and seemed really impressed with the redwood deck, gazebo and spa they had spent over $10,000 putting in their back yard less than two years ago calling it “simply fantastic” - “just what buyers are looking for.”

     

    Within minutes, Jeff and Joanne felt comfortable and told Beatrice the price they needed to get out of their home and asked her to list the house immediately!

     

    “Well, okay,” Beatrice said, shrugging her shoulders.  She hung her head in mock helplessness. “If you insist!” 

               

                Jeff and Joanne both laughed.

     

                They felt good.

     

                Everything was going so smoothly.

     

    The “For Sale Sign” Goes Up!

     

                The next two weeks were crazy with activity.

     

    First, Beatrice got the “For Sale Sign” put up in their front yard, complete with a clear plastic box which she filled with brochures she had designed specifically for their house.

     

                A couple of days later, a “caravan” of agents from Beatrice’s office stopped by and walked through their home.  Everyone was talking and seemed really excited.  Some of the agents even took notes which Beatrice said was a good sign.           

     

    Then Beatrice ran two ads in the paper.  One was a “for sale” ad and the other another announced their first “Open House” to be held Sunday afternoon.

     

    At first, Joanne didn’t mind all the extra work of keeping the house spotless, picking up after Jeff and the kids, opening the drapes, and turning on all the lights and the stereo - making sure everything was just perfect because “we’ve got a showing in half an hour!”

     

                At first.

     

    After all, the first two weeks were kind of exciting.  But soon the weeks turned into a month.  And then two months!

     

                The excitement was rapidly turning into panic.

     

    And whenever Jeff and Joanne talked to Beatrice about their concerns, she always had an answer for everything - except why their house wasn’t selling.  Except why no offers had been submitted!!    She even had the audacity to say that summer was notoriously slow for

     

     

                                                                               

     

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    selling home in their area!  (When she listed their home in May, Beatrice had been all excited about the fact that summer was rapidly approaching because, she said, “Summer is when the buyers come out in droves.  Winter is notoriously slow, but summer is excellent!”)

     

    Beatrice had an excuse for everything...

     

    “Relax.  We’ve had a number of positive showings.  The feedback has been good from all the showing agents.  Offers are bound to come pouring in anytime!”  (Just one offer would be nice!)

     

    “Well, the feds are talking about raising interest rates again and I think the buyers are just sitting back with a “wait and see” attitude.  It’ll pass.”  (Interest rates are lower now than they have been in the last decade - so what’s the real problem?!)

     

    “There’s been a lot of layoffs in the area lately.  You know, corporate downsizing.  Buyers are just a little nervous, a little skittish, and that makes the market soft.  It’ll tighten up.”  (What are we talking about here - marketing a home or a bowl of jello?)

     

                Jeff was sick of the excuses.  So was Joanne.

     

                Nothing was happening.

     

                Nothing.

     

    And the deadline was rapidly approaching when they had to have the house sold!  Jeff had already flown back east and made an offer on another home contingent on the sale of this home and tying up all of their savings in the process.

     

    Jeff and Joanne didn’t know what to do.  They were afraid to start all over with another agent...there simply wasn’t enough time.  Even if they received an offer right now, today, it would take a miracle to close escrow in time to make the deadline.

     

    It was the end of August when Jeff received that final call from Alan. “Jeff,  I’m really sorry, but we just can’t wait any longer.  If it was up to me...well, you know.  The board already talked to Pete and he said he’d move out here immediately.  There’s nothing I can do.  My hands are tied.  I really thought you’d be out here by now.”

     

    Within an hour, Jeff picked up the phone and called Beatrice.  “Take our home off the market,” Jeff said, defeated.

     

                So much for dreams.

     

    *******

     

                What happened to Jeff and Joanne is not an unusual occurrence.

     

                The fact is, almost 50% of all homes do not sell within the original listing period.

     

                It happens all the time.  BUT...IT DOESN’T HAVE TO!      

     

                                                                           

     

                                                                             6                                                    (go to next page)

     

    How Many Selling Mistakes Did You Spot?

             

    Selling your home successfully is like tuning in your favorite radio station - you have to be precise.  A twist of the dial a little too far left or right and you get static.  If you want clear, stereo quality reception, you have to be precise.   The same applies to selling your home.

     

    Here are 17 costly mistakes many sellers (and agents!) commonly make that can add up to thousands of lost dollars and months of wasted time when you sell your home...or cause it not to sell at all.

     

    Using the outdated marketing techniques of the 70’s and 80’s to sell your home!

     

    Not researching the pros and cons of the market before you start to sell.

     

    Not adequately considering the “timing” of your sale.

     

    Not taking into account the “total market inventory” when positioning your home for sale and              determining your asking price.

     

                    Using a standard CMA or documentary transfer tax records to set the price of your home.

     

                    Adding the cost of home improvements on top of your sales price in an effort to recapture all                            the money.

     

                    Not understanding the “buyer’s” motivations and emotional involvements.

     

    Not knowing how to properly “detail” your home,  to create the appearance of a “model                            home” to attract immediate interest from both buyers and agents.

     

                    Not having a contingency plan in place.

     

                    Not arranging bridge financing or a “buy-out” option if you have a deadline.

     

    Hiring a real estate agent based upon their personality and supposed “expertise” of any                          particular area.

                   

                    Not thoroughly understanding real estate financing, contract, and negotiation skills - whether                        you sell the home yourself or hire agent representation.

     

                    Allowing a real estate company to “buy your listing” with an inflated, unrealistic sales price.

     

                    Hiring an agent or company based on “image”, i.e., “we’re number one, the biggest, the best,                           more visible.”

     

    Believing a real estate “license” means real estate “expertise” and trusting that “expertise”                               to get your home sold without a solid, demonstratible marketing plan that you can understand.

     

    Getting “locked into” a long term listing agreement simply on the basis of being told, “it is                                   company policy.”

               

    Not fully evaluating the value of selling your home yourself!  (Though most agents would be loath        to admit it, in some cases, it is very advantageous for you to sell your home yourself.)

     

    As you can see, there is a lot more to selling your home than simply plunking a sign in your front yard and running an ad or two.  And there is a lot more to hiring a real estate agent than

               

    simply going with and trusting the “Hire us because we’re great” routine.   A lot more.

     

    There are FACTS...

     

                “There are a total of thirty seven 3 bedroom/2 bathroom houses on the market in this area between the prices of $355,000 and $422,000.  In order to best position your home on the market we need to follow a 7 step home selling system.  We need to do this, this, this, and this.  This is why...”

     

    and there is HYPE.

     

                “Trust me, I’m the expert; you don’t need to understand.  I’ll take care of everything.  My company is number one, the biggest, the best, the most widely known and advertised...”

     

    When It Comes To Selling Your Home - You Have A Right To Hear The Facts!

     

                In Part I of this Special Insider’s Report, I’ve outlined a number of costly mistakes people commonly make when selling their homes.  In Part II, you will be provided with even more valuable information - hard hitting, specific facts - that will ensure the sale of your home for the most money in the shortest amount of time and with the least amount of hassle.

     

                And I’ll talk more about how you can get Part II of this report in a minute, but first I’d like to explain why I haven’t included it here.

     

                You see, I provide the information in Part I of this report to everyone who asks for it - including my competitors - as a free, public service.  However, I provide Part II only to serious, bona fide home seller’s.  Why?  Because I have worked hard and long to develop my materials and, quite frankly, my competition would love to get their hands on the detailed information I have included in Part II!

     

                Please realize, I have no problem sharing the specific details of my 7 Step Home Marketing System with you - FREE, without obligation - whether your plan is to sell your home yourself, hire me, or hire one of my competitors.  I’ll give you the basic formula here, in this report, and personally provide you with the specific, nuts-and-bolts in Part II.  My only request is you keep the “specifics” confidential.  Fair enough?

     

                Buying and selling real estate is a game, pure and simple.

     

                A game in which professionals and amateurs compete side by side.  Nothing wrong with that, you might think, except for one thing.  In order to win the game, you to need to know facts.

     

                You need to be prepared and informed about the game rules, the smokescreens and the traps that exist only to separate you from your equity, your money and your time. 

     

                As a rule, most real estate agents are not willing to eliminate all the “hype” and just present you with “facts” - allowing you to decide for yourself what is in your best interest.

     

                “Should I sell the home myself?”

     

                “Should I hire a professional real estate agent to handle it for me?”

     

                Why?  Because that is not how they have been taught to play the game.

     

                In the easy money days of the 70’s and 80’s, you didn’t have to be a genius to win the real

     

    estate game.  Anybody could sell their home at a profit.  You didn’t need “facts.”  You simply plunked a sign in your yard and that was it.  It was the classic “seller’s market.”

     

                You remember those days...gas lines and high, double digit inflation...

     

                You could buy a house on Monday, sell it on Tuesday, pocket a fistful of cold, hard cash on Wednesday, buy another house on Thursday, sell it on Friday, pocket a...

     

                Easy money.

     

                Remember?

     

                Well...those days are gone forever.

     

                Today, in many parts of the country, people have actually watched the value of their homes drop!  Inflation isn’t in the cards - there may little spurts here or there, but there’s no long term outlook for the high rates of the 70’s and 80’s which made the game of selling easy.

     

                No, the selling climate today is much, much more difficult.  Buyers are much more discriminating and wary about spending their hard earned money.  And who can blame them?

     

                There simply aren’t any guarantees anymore.

     

                People are nervous about the economy.  They’re nervous about about losing money in a roller coaster market.  They’re worried about losing their jobs or being transferred within a couple of years.  They’re anxious about noisy neighbors, drug-infested parks, bad schools and the possibility of a horrible commute.  They’re worried about rising interest rates and government meddling in their business.

     

                The days of simply buying a house because you like it are over.  When profits are not automatically forthcoming, when job security is a myth, when the economy is soft - emotional buying takes a back seat to facts.

     

                Buyers really think about specific things before they buy today.  They are much, much more discriminating about how and where they spend their money.

     

                       To successfully sell your home today you have to master and apply,

     in logical order, a lot of information.

     

                Whether you are selling your home yourself or hiring someone else to do it, you need very precise marketing information that shows you how to position your home in the marketplace to squeeze out the highest price in the shortest amount of time.

     

                In a market where every buyer counts - YOU NEED A SYSTEMATIC APPROACH TO 1) ATTRACT A NUMBER OF BUYERS, 2) CONVINCE THEM OF THE VALUE OF YOUR HOME, AND 3) GET THEM TO BUY YOUR HOME FROM AMONG MANY THAT ARE AVAILABLE.

     

                Nothing can be left to chance.  But, frankly, that is exactly what many real estate

               

                                                                                

     

     

     

                                                                            9                                                (go to next page)

    agents do when they insist on advertising and marketing your home based on the mentality of the 70’s and 80’s.

     

                The market is much different today.  Buyers think much differently today.

     

                The age old practice of placing “For Sale” sign in your front yard, holding an Open House once or twice, and running a common, ordinary, boring ad that looks just like hundreds of other ads in the paper and the local Home Buyer magazine just will not cut it!

     

    The 7 Essential Steps You Must Take To Sell Your Home For The Most Money, In The Quickest Amount Of Time, And With The Least Amount Of Hassle Possible!

     

                Knowing and using these 7 essential, yet simple steps is crucial to achieving the best deal possible - whether you decide to sell your home yourself or hire a professional real estate agent to help you.

     

                Despite all the hot air you might hear from people who sell real estate for a living (who insist what has always worked will always work), you must protect yourself, your money, and your interests by taking the time to learn these 7 essential steps for yourself.  

     

                Then, later, should you decide to hire someone to help you, will find yourself in a position to sort out the “facts and figures” that you need to know from all the sales “hype” that means absolutely nothing.

     

                You must take sole responsibility for your well being.  And take it seriously.

     

                Take a look at the seven step system I have outlined in this report.  Then, if this approach to marketing your home makes sense and you want to learn more, in Part II of this report I’ll show you how to skillfully and specifically apply each of these critical steps to get your home sold for the most money in the shortest amount of time!

     

                7 crucial steps you must take to get top dollar for your home:

     

                1.  Understanding the “Total Market” concept of positioning your home to attract the                      greatest number of buyers.   

     

                2.  Using the “Total Market” concept to accurately appraise the value of your home.

                     (The standard CMA is simply not enough!)

     

                3.  Pricing Your Home to Appear lower than market value, yet actually asking for more                than market value (This one crucial step will get buyers and agents flocking to your                   door!)

     

    4.  Properly advertising and marketing your home. (Don’t use the same old boring ads everyone else is using and nobody looks at!)

     

              5.  “Detailing” your home for sale.  (Your goal is to set your home apart from every                        other home on the market - instantly attracting buyers to your home.)  

                                                            

              6.  Learn how to qualify buyers and negotiate offers.  (Since we are talking about your                    money here, the risks of not knowing how to properly qualify and negotiate are too                        great to ignore or leave to chance!)

     

                7.  Understanding and helping the buyer obtain financing, removing contingencies, and                     closing the sale.  (You need a strategy to avoid and eliminate potential problems in                escrow which can undermine your sale!)

     

                I have spent years refining, applying, and proving these seven steps in the real world where they have worked time after time and I can assure you -

     

    The better you understand and systematically apply these seven steps,

    the better results you will get.

     

                And better results means more money, in less time, and with the least amount of hassle possible.

     

                And isn’t that what you ultimately want, whether you decide to sell your home yourself or use the professional services of a licensed agent to help you?

     

                Of course it is!

     

                And that is why you must insist on timely, accurate information and facts...not just a bunch of pretty pictures, fancy brochures, mere opinion, and empty promises.

     

                You should insist upon and expect to get straight answers to your questions - not just a lot of sales mumbo jumbo and marketing “hype” that does nothing to ensure the proper marketing of your home but serves only to extol the virtues of a company or agent by stating how they are the “biggest” or the “best” or the most “highly visible” or whatever.

     

                 It’s one thing to say “we’re the best, we provide the highest levels of quality, integrity, and service” and quite another to prove it by backing up each and every statement made with facts that relate to the market and outlining an exact, step-by-step system designed solely to market your home.

     

                “Trust me - we’re the best” - does not get your home sold!

     

              Marketing skill and precision gets your home sold.

     

                Lame excuses like  “the market is soft right now” or “it only take one buyer to make a deal” - does not get your home sold!

     

                A proper understanding of total market conditions, making sure all the numbers add up, proper positioning and advertising and an aggressive, systematic marketing plan of action will get your home sold.

     

                Empty, vain “promises” - will do nothing to get your home sold!

     

                Facts, facts, and more facts - and marketing prowess - that is what sells homes.

     

     

                                                                                  

     

     

     

     

     

                                                                            11                                            (go to next page)

                When you use a systematic “marketing plan” to sell your home, you don’t have to worry about running out of time and getting pressured to take less than what you should.  You don’t have to worry about “taking chances” and “hoping for the best.”

     

                Listen to Ken and Barbara’s story.  Can you spot the difference that made all the difference in the world?

     

    *******

     

              Ken made a right turn onto Seahorse Lane and immediately spotted the moving van parked in front of their new home.  Their new home.  A big grin cracked his face as he glanced at Barbara.  She was smiling too.

     

                They were as excited as two kids getting their first bikes.

     

                It was like a dream come true.

     

                All those years of hard work and saving and sacrificing and it was finally here - the day they had been waiting, hoping and dreaming for - the day when they would be able to move into their b(ENTER YOUR NAME HERE)new home in an area that was perfect, just minutes away from both of their jobs!

     

                And the schools were some of the best in town.  They were adequately funded and very progressive in their approach to education.

     

                And they were flanked by two large malls - both within a five minute drive, tops.  Grocery stores, movie theaters, gas stations - everything was real close by.

     

                And there was even a neighborhood “captain” that handed out a monthly newsletter keeping everyone up-to-date on the latest community events and activities.

     

                Ken and Barbara couldn’t have been happier.

     

                And it was all so easy. 

     

                Even in their most optimistic moments, Ken and Barbara never dreamed they would ever be able to sell the old home and buy a new one - all in less than 45 days!

               

                It was incredible.  Even they were shocked at how quickly their house sold.

     

                Especially since there were three other houses within the same block that had been sitting on the market for months.

     

                Months...just sitting around and waiting for a buyer.

     

                At first, Ken and Barbara thought their home would probably sit on the market forever too.  But, what the heck.  It certainly couldn’t hurt to make an offer on their dream home if the seller would take an offer contingent on the sale of their present home.  What’s the worst that could happen?  They wouldn’t be able to sell in a reasonable amount of time and have to withdraw their offer?  No big deal.  So, Ken and Barbara did it.  They made an offer on their dream home and it was accepted!

     

                Following the sage advice of a friend, Ken and Barbara decided to interview a number of real estate agents before choosing one to sell their home.  (They never seriously thought about selling it themselves because they weren’t comfortable with their limited knowledge of financing and contracts and they didn’t feel they had enough time to learn it all.  Besides, they really didn’t want to tie up their weekends for what might turn out to be months!)

                           

              After the first three agents came over, Ken and Barbara were less than impressed.

     

                They were like clones.  Or parrots.

     

                They all said the same things...

     

                “We’re number one in the nation.”

     

                “We specialize in this area.  We sell more homes in this area than anyone.”

     

                “We set the standards for the rest of the industry.”

     

                “Our professional reputation is without blemish, and a professional reputation is important, isn’t it?”

     

                “I’m the top residential agent in this area.”

     

                Etc., etc., etc...

     

                Not once did any one of three ever present a valid, a step-by-step strategy for selling their home.  Oh sure, they all said stuff like “we have the most aggressive advertising in the industry” and “our signs are specifically designed to draw attention”, but never once did they hear anything remotely resembling a “strategic marketing plan.”

     

                Reta, the fourth agent they interviewed, was different.  Surprisingly different.

     

                Similar to the first three agents, the first thing Reta did upon her arrival was tour the house.  The difference was - Reta took extensive notes - and offered a number of helpful hints about how best to prepare their house for a good showing.

     

                Later, at the kitchen table, Reta began her presentation by telling Ken and Barbara she was going to show them a seven step system of how to sell their home for the most money the market would pay and in the quickest amount of time.

     

                She made it clear that they could successfully market their own home if they followed the seven strategic steps - if that is what they decided to do.

     

                Ken and Barbara couldn’t believe it!  Reta was actually going to teach them how to sell their house themselves.  Incredible!!                  

     

                And she did.  Reta explained the seven step system to them in detail, pointing out that perhaps the most important step was to obtain the “right” information, information not contained in the usual CMA presented by most agents.  This “right” information, she said, is necessary to properly position the home on the market for a quick sale.

     

     

                                                                                 

     

     

                                                                            13                                              (go to next page)

                Reta was the first agent to fully explain exactly what was necessary, in step-by-step detail, to sell their home - with or without the help of a realty professional.  No hype.  No “trust me, I’m the best” nonsense.  Just plain, down-to-earth, sensible facts.

     

                Ken and Barbara were so impressed with her honest approach and appraisal of the market, they hired her to list and sell their home.  Three weeks later, they had signed and accepted a bona fide offer on their home.

     

                Three weeks and it was a done deal.

     

                The neighbors couldn’t believe it.  The sellers around the corner who still had their home on the market - couldn’t believe it.  Even Ken and Barbara had to pinch themselves... and they knew the secrets responsible for their success, the little known marketing tips that no other agent besides Reta had even mentioned...

     

                *  They learned the value of “total market perspective” in order to get the highest price.

     

                    *  Reta had revealed the biggest, most common marketing mistake most real estates agents make.

     

                    *  They learned why an ordinary, neighborhood CMA simply isn’t good enough to determine price.

     

                    *  They learned why they must never allow the agent to “set” the price of their home.

     

                    *  Reta taught them the value “timing” their sale in order to guarantee the highest price.

               

                * They learned the simple, logical reason why most advertising used by the industry is ineffective.

     

                    *  They learned how to use the right kind of advertising to get buyers to call!

     

                    *  They learned the absolutely critical things that really causes a home to sell in any market!

     

                    *  Reta showed them a jealously guarded “pricing secret” that attracts buyers like bees to honey.

     

                    *  They used inexpensive techniques to “detail” their home for good showings.

     

                    *  They  understood the 5 steps of the buying process that every seller should know.

     

                    *  They learned the 3 things that every buyer must see in a home before they will buy it.

     

                    *  They used a number of “invisible negotiation” secrets to gain a fast commitment.

     

                    *  Reta shared with them the necessity of have a “contingency plan” in place.

     

                    *  And most importantly, they learned how to apply the “7 Step System” to get the highest price in                                     the least amount of time and with the least amount of hassle - with or without professional help.

     

                Yes, Reta shared all these tips and more, and by putting them all to use and leaving nothing to chance, Ken and Barbara sold their home in three weeks.  Three weeks later they closed a double escrow and were happily, unbelievably moving into the “home of their dreams.”

     

                  Was it magic?  A freak sale?  Luck?  Simply being in the right place at the right time?

     

          What Ken and Barbara learned from Reta was a number of specific techniques, techniques not known or used by more than one out of a hundred real estate agents, that can be used to sell your home fast and for the highest price the market will bear.

     

                In Part II of this report, you’ll learn these exact techniques, these jealously guarded secrets that come directly from my own personal involvement in selling and buying and negotiating - key insights that most agents simply do not know, and if they did...they would certainly hesitate to share them with you until after you signed a listing contract.

     

              The knowledge and marketing tactics I will teach you in Part II of this report is valuable, valuable stuff.  Crucial, even, to getting your desired results - whether your goal is to sell your home yourself, hire a professional, or simply to figure out why your home didn’t sell the first time.

     

                I absolutely, 100% guarantee you, the powerful marketing techniques you will learn is NOT simply more of the “usual stuff” you will hear from every other agent out there.

     

    You Will Learn A Strategic 7 Step Approach

    To Selling Your Home In For Top Dollar, Fast!  

    - with or without professional help.

             

              Did you know that almost half of the homes placed on the market go unsold during the first listing period?  Do you want to know why they go unsold?

     

                One of the most compelling reasons can be found right in your Yellow Pages.  Go ahead, get out your Yellow Pages and turn to the real estate section.  I’ll show you something that will answer a lot of questions you might be having...

     

                Okay, now take a look at all the ads.  Read a half a dozen of them.  Do you see anything familiar about each ad?  Aren’t they all saying the same things?!

     

                Every single ad looks the same...they give the same promises...the same “call us, we’re the best” type slogans and sales hype.  It’s all worthless “copycat” advertising.  Nothing in their ads ever address the emotional needs of a buyer or seller and prompting them to call.

     

                The same is true with all the ads you’ll find in the Home Buyer’s Magazines.  Dry, dull, lifeless.  Almost sterile.  Nothing whatsoever to motivate a buyer to pick up the phone and call - absolutely nothing.

     

              That’s the problem with most real estate companies today.  They are stuck using the same old tired advertising and marketing techniques that used to work back in the 70’s and 80’s and they are counting on them to still work!

     

              But what used to work is totally irrelevant!  The market is different; buyers are different.  Everything has changed - except for the marketing and advertising techniques used by the majority of real estate agents...

     

              Let’s face it.  The bottom line to the whole thing is “yesterday does not equal today.”

     

    The Stone Aged Marketing Techniques Of Yesterday Are Worthless. 

    They Simply Do Not Work In Today’s Real Estate Market.

     

                What you need is what will work TODAY, in today’s economic climate, and with today’s buyers.

     

                Nothing more.  Nothing less.

     

                You certainly don’t need another “sales pitch” extolling the virtues of some company or agent and “why they are so great.”

     

                You need facts.  You need specific information that will get your home sold now, today, and at the highest price possible.

     

                And that is exactly what I will discuss with you in Part II of this report.

     

                In just a few minutes, you will learn the specifics of my 7 Step Marketing System that you can apply yourself to get your home sold!

     

                That’s right - I’ll spend whatever time is necessary to teach you everything you need to know to effect the sale of your home yourself - for the most money, in the shortest amount of time, and with the least hassle possible.

     

                When we’re done, if you decide you would like to sell your home yourself - that’s fine.  If you decide to hire another, different agent to represent your interests besides myself - that’s fine also.  The choice will be yours and your alone to make.

     

                Of course, I would hope that your decision would be to hire me.   And, in a lot of cases, that is exactly what happens.  That’s why I am so confident in offering to teach you the 7 Step System.

     

                The 7 Step Marketing System is a set of powerful tools that anyone can easily learn and apply.  You will find yourself in tune with it almost instinctively, and will walk away from our meeting absolutely confident that what you have heard and learned from me makes infinitely more sense than any thing else you will ever see from anyone else concerning the marketing of your home for the most money.

     

    So What’s The Next Step?

     

              All I need is a few minutes of your time to see your home, research the market and compile some information, and then I will personally show you everything you will need to know to apply the 7 Step Marketing System to getting your home sold.

     

                When we’re done, we’re done.

     

                That’s it...

     

     

                                                                             

     

     

     

     

     

                                                   

     

                                                                                                                           

      No hassles.  No pressure.  No bull.

     

               I simply don’t conduct business that way and, quite frankly, I resent anyone who does.  Unfortunately, the last thing most real estate companies want you to do is become what is called in the industry a “Fisbo”, that is, a For Sale By Owner.

     

                But the truth of the matter is, sometime it is very appropriate for you to do so!

     

                So I leave the decision totally up to you.  We’ll spend a few minutes together and I’ll share with you a number of straightforward marketing tips and strategies, as well as specific information concerning the“total market” conditions that are absolutely essential to effect a quick, profitable sale of your home.

     

                I will place in your hands an step-by-step system that will help you escape the misfortunes and mistakes I have seen many, many home sellers make time after time, costing them thousands upon thousands of lost profits and months upon months of wasted time sitting on the market - sitting, sitting, sitting - just waiting for a buyer.

     

              Then, you determine what is the best route for you and your family - sell your home yourself, hire me, or hire someone else.

     

                Call me.  Let’s talk.

     

                Even if you’re skeptical (and who can blame you?), a phone call certainly can’t hurt.  We’ll talk more and see if we can arrange a time to get together.  The absolute worst thing that can happen is you spend a few minutes learning a few “tricks of the trade” that took me years to discover.

     

                Well, my home-selling friend...I hope I stirred the waters enough to get you thinking.

     

                The fact that you’re thinking puts you one major step ahead of most people in the market.  Most people jump into the market head first with their eyes closed - hoping for the best and relying on nothing more than the mere promises of a salesman.

     

                The simple fact that you asked for this report and read this far reveals that you’re smarter than all that.  So don’t stop now.  Call me.

     

                                                                                        Sincerely,

     

     

                                                                                                   

                                                                                        ERIC WHITING

                                                                           

     

     

     

                P.S.  To arrange a time for me to share Part II of this report 7 Steps To Selling Your Home For Most Money, Quickly, And With The Least Amount Of Hassle, just call me at 909- 599-2374 EXT.237 during the day or leave a message on my 24 hour message line 626-916-7214. I promise to keep our meeting simple, interesting, and factual.   All facts.  No hype.  Call me!

     

    Note:  If you home is currently listed with another agent or broker, this report is not meant as a solicitation.  I am expressly prohibited from providing Part II of this report unless you are released from your current listing agreement. 

     

  • THE TRUTH about home buying

     

    The TRUTH about home buying

     

    Shopping for the right home.

     

    THE TRUTH IS...Regardless of how much time you spend looking for the perfect home, you will never find it.  Even if you build one, you will find out that it is not the perfect one after it is finished.

     

    THE TRUTH IS...Technology is so advanced in today's world that there is no home that could not be located through computer searches...after an honest meeting with your Realtor, giving him/her all the facts truthfully.  Make a list of features you would want to have if at all possible within the price range.

     

    THE TRUTH IS...An experienced real estate agent could save you a lot of headaches and possible problems than dealing with for sale by owner.  If the owner knows too much or too little- you could be in trouble.  The laws have changed a lot in recent years and both buyer and seller have broader rights and disclosure obligations, which you may not know as a layman.

     

    THE TRUTH IS... The right agent can find the right home for you! 

     

    Price Shopping and Shopping for the Right Price.

     

    THE TRUTH IS...Shopping for a home based on price alone is wrong.  The right price may not be the right home or even the right area.  A home priced slightly higher than another may end up in a lower final monthly payment.  Amazing!

     

    THE TRUTH IS...Determining the right price for a home is as easy as 1-2-3.  It's almost scientific though it's not.  Just as it takes a C.M.A.(Comparative/Competitive Market Analysis) to establish the right price for a seller, a prudent buyer could ask the agent the same process to establish the reasonable price to offer.

     

    THE TRUTH IS...

    It hurts you more as a buyer when you make ridiculously low offers.  Making an offer is a serious business.  Hence, only serious offers should be made.  Giving the seller your best reasonable offer normally secures the deal at a price lower than if you made a "Lowball" offer in the first place.  Friendly negotiation results in a WIN-WIN situation!

     

    The TRUTHS About Financing Your Home

     

    THE TRUTH IS...Financing your home is probably the most important consideration in your purchase of your next home.  In fact it spells the difference between buying and staying where you are.

     

    THE TRUTH IS...You're probably not capable of analyzing the viability of certain loan programs.  Even some agents can't.  Read our book on "THE TRUTH ABOUT FINANCING"

     

    Interest Rate vs. Costs

     

    THE TRUTH IS...Both interest rate and cost of securing a loan are negotiable.

     

    THE TRUTH IS…Higher loan fees may enable you to get better loan rates in the long run...but not necessarily.

     

    THE TRUTH IS...The seller can pay for part of your closing costs.  Sellers who are willing to make it a part of negotiation sell their homes quicker and for better terms!

     

    The TRUTHS of Selecting an Agent

     

    THE TRUTH IS...Selecting an agent is just imperative an ingredient as any of the one's we've discussed so far.

     

    THE TRUTH IS...A professional Real Estate Agent who puts his/her clients interest in mind can simplify the hunting process, negotiate the best terms, arrange for the best financing, and provide for a smooth transaction.

     

    THE TRUTH IS...Honesty, loyalty, and sincerity to your agent begets honest, loyal and sincere treatment.  It seems self-serving that this comment comes from the author who is a real estate agent.

     

    THE TRUTH IS...And simply the truth...you need a good and reliable real estate agent.  After all you are only making possibly you lifetime's largest investment-an investment in your future.

     

    The TRUTH About ERIC WHITING and his Professional Partners and YOU!

     

    THE TRUTH IS...Their office is set up to achieve the highest efficiency in servicing you.

     

     

    THE TRUTH IS...They negotiate  home sales and purchases every single day. Chances are pretty darn good they know how to negotiate the best deal just for you. If you don't know negotiations, know your negotiators.

     

    THE TRUTH IS...Their TEAM concept consists of Customer Care Professionals, Competitive Lenders, Precise and detailed Escrow Officers, knowledgeable Title Officers, & Transaction Coordinators- all carefully selected and screened by CENTURY 21 THE WHITING CO. REALTORS  to ensure the smoothest and hassle-free transaction for you.

     

     

     

     

    WHETHER YOU ARE BUYING YOUR FIRST OR TENTH HOME IT STILL PAYS TO KNOW AND NOT IGNORE THE FACTS.

     

  • HOME FINDERS GUARANTEE

    If you are concerned about selling your existing home and not being able to find a replacement property, we understand your concern. With this understanding in mind, we have created our Homefinder’s Guarantee. We will market your current residence with the guarantee that there will be no obligation to sell if we cannot find another suitable home for your family.

    We back this guarantee with an action plan. To assure that we find the ideal next residence for you, we will:

    • Approach homeowners in your desired new neighborhood, with mailers, flyers/handouts and personal contacts to search for an owner who may not have his home on the market, but who may have an interest in selling.

    • Advertise in local publications to find a homeowner who may have an interest in selling a property that fits the description of your desired next home.

    • Approach other agents who work in the neighborhoods in which you desire to buy a home, about any potential replacement properties of which they may be aware.

    • Talk with local builders about any plans they may have to build a suitable replacement home for you.

    You can rest assured that ours will not be a passive approach. We will work aggressively to find the perfect new home for you. To find out more about our Homefinder’s Guarantee, and/or if you would like a Professional Property Evaluation on a home you currently own, please call us today for a no-cost, no-obligation consultation.


    Eric Whiting

    Century 21 The Whiting Co.

    (909) 599-2374 x237

  • THE BIG HOME REMODELING MISTAKES

     

    The Big Home Remodeling Mistakes...

    and how to avoid them


    Making major changes in your home’s design and structure can add thousands of dollars to its sale price. In other cases, fixing up your home is more cost-efficient and practical than moving.

    As more and more people take on the tasks of designing new rooms, choosing materials and hiring labor for the first time, they are more likely to fall into traps that cost them time and money.

    Here are the most common errors to avoid when renovating your home...

    Mistake: Not seeing the big picture. When planning major structural changes, such as adding a room, many people do not take the architectural integrity of their home into consideration. They need additional space or want their homes to look new, so their main concerns are that the work be done quickly and at a cost that is within their budgets.

    Problems: Renovation work that is out of character with the rest of the home sticks out and will be a big turnoff to potential buyers if you decide to sell in the future.

    In addition, many people try to do too much without having money to do it right. The result is shoddy work.

    Example: Redoing the basement may be less important- and ultimately less financially rewarding than selling your home- than adding a high-quality den or family room.

    Strategy: First determine how much you can afford to spend in renovating. Then draw up a wish list of what you want done, in order of preference. To find out what your money might realistically buy, invite two architects and two contractors to look around your home and provide you with ballpark estimates. They should do this for free.

    Then plan on striking a proper balance between solving your needs and achieving an appropriate level of quality for your type of home while working within your budget. If you can’t get it all, postpone renovations on other parts of the house until next year or the year after.

    Trap: Spending too much on the renovation project and making your home the most expensive one on the street, thereby pricing it out of competition.

    Choose work that will truly improve your lifestyle and make your home more attractive-without putting it beyond the reach of a potential buyer. Doing too much is a problem. You may be left with a home whose parts no longer work together.

    Example: Add three bedrooms, and you may find your dining room seems small.

    Mistake: Being Excessively trendy. As the number of colorful home improvement magazines and TV shows increases, so do home owner’s wishes for the fancy things they see.

    Examples: Heavy terra-cotta floor tiles in the kitchen...fancy opaque glass walls...geometric fireplaces...trendy colors and finishes.

    While many of these features may look great for a few years, you’ll also have to live with them-since the expense of redoing what you have done will be higher in the future.

    Before you commit to the latest design fad or put a Jacuzzi in the family room, consider the long-term consequences. Ask yourself if you will be comfortable with this new style for the next 20 years. When it comes to resale, conservative, timeless work-such as elegant, functional spaces and general neutral colors in the kitchens and bathrooms- always holds up best.

    Mistake: Assuming that you will pay what your neighbors did for the same work. When home owners go looking for architects, contractors, carpenters, electricians, etc. they usually call their friends for recommendations. They also frequently ask what their friends paid for remodeling or renovation work that was done a few years ago.

    With those estimates in mind, they are often shocked when they hear what the work will cost today. During the 1990-1991 recession, business was terrible for architects and contractors. They often worked at distress prices. In addition, the cost of lumber has soared in the last four years. Be prepared to pay 5%-15% more.

    Mistake: Not spending enough time hiring the right people. Most home owners who set out to hire people to design or build for them wish the job were already finished. It’s also natural to want your renovations completed shortly after you imagine them. But it’s important to be practical and take the project one step at a time.

    Once you’ve talked to a few architects and contractors, ask three of each for bids- no matter how inexpensive the project. Of course the contractor’s bids are solicited after the architect completes documents for bidding. The contractor will hire electricians, plumbers, etc.

    Ask each for three references, and be sure to contact all of them. Key questions...

    -Were you happy with the work and the working relationship?

    -How long did it take to complete the job?

    -Was the job completed within the estimated time?

    -Did the contractor ask for many change orders that boosted the cost of the work well past the estimate?

    -Did the architect handle the smaller details )electrical, lighting, etc.)?

    Important: Don’t automatically choose the lowest bid. This is a major temptation, but beware- a low price may result in low-quality work, wither because the caliber of the person is low or because the person did not understand the actual scope of the work and bid too low.

    A bid is probably too low if it is very different from other quotes. Most people who get three bids accept the middle one, it is reasonable.

    Exception: If the three bids are vastly different-say, $20,000, $40,000 and $60,000. In these cases, you’re probably not comparing similar types of work.

    Strategy: Eliminate much of this confusion by having contractor bid after seeing a complete set of the construction documents prepared by the architect.

    Another mistake people make is hiring a design professional whose skills are appropriate for a different type of work.

    Example: If you’re planning an addition to an elegant Tudor-style house, you should find an architect who has done work in the Tudor-style. Request photos of his work, or visit a home on which he has worked.

    Strategy: To find someone with the right skills, ask owners of similar homes, look in magazines or contact a historical society.

    Mistake: Not deciding on the details early enough. Many delays are the fault of the contractor. But some are caused by homeowners who haven’t selected fixtures, colors, etc. Avoid delays by selecting your faucets, tiles and stones early and making sure everything the contractor needs in its place. Holding up a project for a few days because you have changed your mind about some element can add weeks to a timetable.

    Example: The contractor may have budgeted only two months to complete your job, after which he must move onto another project. A two-day delay may cause him to stop working on your house for several weeks.

    You may save money by ordering and picking up finish materials yourself. Get a list of what you need from the contractor. Bring samples home to make sure the new tiles work with the rest of the room. Ripping up newly laid tiles costs time and money.

    Mistake: Assuming you can live in your home while work is being done. If possible, home owners should move out while extensive interior work is being done. It’s not just a question of noise and workmen underfoot. There will be dust, debris and furniture out of place. There may even be hazardous materials around.

    Strategy: Arrange alternate accommodations at a residence hotel, which offers lower weekly and monthly rates than commercial hotels...or sublet an apartment. If you do continue to live your home, be willing to make certain sacrifices.

    Example: Don’t make a fuss if you hat the music the workers play on the job. You’ll have a happier crew that does better work.

    Mistake: Not overseeing the work properly. It’s important to keep the tabs on how the work is progressing. It’s your house, and there is a certain joy in seeing your plans come to fruition.

    Avoid being bossy and looking over the contractor’s shoulder 10 times a day. On the other hand, don’t be aloof or inaccessible. If you’re not there to raise an important issue or answer questions, the contractor may not bring it up or the project may be delayed.

    Strategy: check on the progress every day. Raise any issues as soon as possible with the contractor. If there are enormous conceptual issues involved, call the architect first and have him help you discuss matters with the contractor. If you need to talk to the contractor about a serious problem, do it away from the crew so you don’t undermine his/her authority. It’s also a problem if you and your spouse communicate different opinions and information to the contractor. Couples should agree on their wants and needs in advance.

    Strategy: Determine who will speak with the contractor and workers. Generally, the same person should handle this task throughout the job.

    Whenever possible, hash out your and your spouse’s aesthetic disagreements who are working on your home. If your spouse has a question that you can’t answer or are uncomfortable asking, both of you should sit down with the contractor and calmly go over the problem.



  • Guestbook

  • The Century 21 Whiting Story, How We Started

      CENTURY 21 THE WHITING COMPANY
               the story
      
      As a member of the Century 21 System, the world's largest and most productive real estate marketing organization, Century 21 The Whiting Company offers it's clients a unique blend of proven personalized local service and commitment. PLUS, the organizational strenght of a truly international super-power with offices throughtout North and central America, Asia, the South Pacific and Europe! Today, NO ONE IN THE WORLD SELLS MORE HOUSES THAN CENTURY 21!!!!
     The Whiting Company was established near old San Dimas Post Office, on San Dimas Avenue, in 1967. In 1973, The Whiting Co. moved to the "old Apple House" on historic Route 66, at 554 E. Foothill Blvd., and became Century 21 The Whiting Company, one the original Century 21 franchises in the country!. In 1988, Century 21 The Whitng Co. moved into a new Southwest style building located at 540 E. Foothill Blvd., Where Today it continues to serve the local Foothill communities proudly and with ever growing enthusiasm!
     Century 21 The Whiting Co. has been a CENTURION AWARD WINNING OFFICE for many years. Our specialized marketing efforts have consistently kept us in the upper group of high producing offices in our division. We have also won awads like QUALITY SERVICE many times, also the PRESIDENTS AWARD less than 1.5% of the 6000 century 21 offices nationwide win this award.
     Well my Father and Mother  { Jerry D. Whiting and Iris M. Whiting} have taken this outstanding organization to great hights, what large boots one must fill but I am up to the chalenge.
     With over 30 professionally trained and personally dedicated sales associates working for our clients best interests, CENTURY 21 THE WHITING COMPANY is an oganization focused on QUALITY SERVICE AND POSITIVE RESULTS! We look forward to having the opportunity to prove to our clients that SERVICE IS OUR #1 PRIORTY! We also look forward to helping our professional associates reach goals they never thought were possible!!!!!

  • First Time Home Buyers Program " The Best"

    CalHFA  Rates Great!!

    4%   30 Year Fixed Rate                                 

    APR 4.59% { Low Income)

    4.5%  30 Year Fixed Rate

    APR 4.98% {Moderate income}

    As of 02/22/2005

    Can be used with FHA/Va or conventional financing Reduced lender fees {maximum set by CalHFA} Avaiable to citizens or resident aliens.  Must be first time buyers   Income restrictions apply...

    Los Angeles:  $83,300.00 Income        Sales Price Limits $416,106.00

    San Bernardino: $76,020.00 Income      Sales Price Limits $350,645.00

    Call Me to Get More Information on this Incredible Program!!!!

  • Century 21 The Most Recognized Name in Real Estate

      Century 21 Real Estate Corporation is the franchiser of the world's largest residential real estate sales organization, with more than 6,600 independently owned  and operated franchised broker offices in over 30 countries and territories world wide. We are dedicated to providing buyers and sellers of real estate with the highest quality service possible.

    The Century 21 System is actively increasing its presence and marketing share in the U.S. and globally, with international operations in over 30 countries encompassing Europe and Asia.

    When homebuyers and sellers think about real estate, they think of the Century 21 brand. In fact, according to a national survey*, the Century 21 Brand was the most recognized name in real estate by a wide margin. Put the power of this international brand name to work in your local market to help sell your home faster for the best price possible, or help you find the next place you'll call "home sweet home."

    Century 21 Advertising is an effective combination of television, print, and radio spots, bringing the Century 21 message to millions of consumers worldwide.

    Thousands of commercials from the award winning "Real Estate for the Real World" advertising campaign air on the network and cable television each year.

    Century 21 radio ads are heard on both syndicated national and local radio programes. Ad placements in various publications including The Wall Street Journal, This Old House and Time {Business Edition} reach a wide spectrum of potential home buyers and sellers.

    Involvement in the following sponsorships and promotions help creat excitement about the Century 21 brand name and generate attention from potential buyers and sellers: * Major League Basebale  *Century 21 Home Run Derby Competition     *Century 21 Home Run Derby All-Star Sweepstakes, which offers a chance to win a trip to All Star Week and the Opportunity to win $250,000.00 toward the purchase of a home.

    Today, our world is a global village. For home sellers, that means that your next buyer could be anyone from around the corner or around the world. And for those looking to buy outside of their local area, the Internet is your key. Withover 100,000 brokers and sales associates in over 30 countries and territories, Century 21 Real Estate Corporation is part of the largest real estate referral networking in the world - connecting potential buyers and sellers and real estate professionals around the globe!!!!!

  • Schools Address and Phone #s




    Azusa w/Gladstone School District
    School Grades Population Address - click for map Phone
    Alice M. Ellington Elementary School K 383 5034 North Clydebank, Covina, CA 91722 626–858–6500
    Mountain View Elementary School K 658 201 North Vernon Avenue, Azusa, CA 91702 626–815–5291
    Valleydale Elementary School K 592 700 South Lark Ellen, Azusa, CA 91702 626–815–5119
    Gladstone High School 9 1452 1340 North Enid, Covina, CA 91722 626–815–5155

    Bonita w/Bonita School District
    School Grades Population Address - click for map Phone
    Allen Avenue Elementary School K 496 740 East Allen Avenue, San Dimas, CA 91773 909–394–3159
    Grace Miller Elementary School K 464 1629 Holly Oak Street, La Verne, CA 91750 909–392–1602
    Marion J. Roynon Elementary School K 828 2715 East Street, La Verne, CA 91750 909–593–4518
    La Verne Heights Elementary School K 409 1550 Baseline Road, La Verne, CA 91750 909–593–4529
    Oak Mesa Elementary School K 552 5200 Wheeler Avenue, La Verne, CA 91750 909–392–5757
    Ramona Middle School 6 1386 3490 Ramona Avenue, La Verne, CA 91750 909–394–3181
    Bonita High School 9 1687 3102 D Street, La Verne, CA 91750 909–593–4501
    Chaparral Continuation High School 9 114 121 West Allen Avenue, San Dimas, CA 91773 909–394–2116

    Bonita w/San Dimas School District
    School Grades Population Address - click for map Phone
    Arma J. Shull Elementary School K 554 825 North Amelia, San Dimas, CA 91773 909–394–3171
    Fred Ekstrand Elementary School K 562 400 North Walnut Avenue, San Dimas, CA 91773 909–394–3163
    Gladstone Elementary School K 556 1314 West Gladstone, San Dimas, CA 91773 909–394–3167
    Lone Hill Middle School 6 1124 700 South Lone Hill, San Dimas, CA 91773 909–394–3175
    San Dimas High School 9 1404 800 West Covina Boulevard, San Dimas, CA 91773 909–599–6741

    Claremont w/Claremont School District
    School Grades Population Address - click for map Phone
    San Antonio High School 9 120 125 West San Jose Avenue, Claremont, CA 91711 909–398–0316
    Danbury Orthopedically Handicapped School SP 62 1745 Lynoak Drive, Claremont, CA 91711 909–398–0335
    Chaparral Elementary School K 582 451 Chaparral Drive, Claremont, CA 91711 909–398–0305
    Condit Elementary School K 603 1750 Mountain Avenue, Claremont, CA 91711 909–398–0300
    Mountain View Elementary School K 439 851 Santa Clara Avenue, Claremont, CA 91711 909–398–0308
    Oakmont Elementary School K 316 120 West Green Street, Claremont, CA 91711 909–398–0313
    Sumner Elementary School K 483 1770 Sumner Avenue, Claremont, CA 91711 909–398–0320
    Sycamore Elementary School K 360 225 West 8th Street, Claremont, CA 91711 909–398–0324
    Vista Elementary School K 316 550 Vista Drive, Claremont, CA 91711 909–398–0331
    El Roble Intermediate School 7 980 665 Mountain Avenue, Claremont, CA 91711 909–398–0343
    Claremont High School 9 2194 1601 North Indian Hill Boulevard, Claremont, CA 91711 909–624–9053

    Covina Valley w/South Hills School District
    School Grades Population Address - click for map Phone
    Barranca Elementary School K 562 727 South Barranca Avenue, Covina, CA 91723 626–974–4000
    Covina Elementary School K 538 160 North Barranca Avenue, Covina, CA 91723 626–974–4200
    Mesa Elementary School K 676 409 South Barranca Avenue, West Covina, CA 91791 626–974–4600
    Sierra Vista Middle School 6 1108 777 East Puente Street, Covina, CA 91723 626–974–7300
    South Hills High School 9 1560 645 South Barranca Avenue, West Covina, CA 91791 626–974–6220

    Glendora School District
    School Grades Population Address - click for map Phone
    Cullen Elementary School K 554 440 North Live Oak Avenue, Glendora, CA 91741 626–852–4593
    La Fetra Elementary School K 741 547 West Bennett Avenue, Glendora, CA 91741 626–852–4566
    Sellers Elementary School K 577 500 North Loraine Avenue, Glendora, CA 91741 626–852–4574
    Stanton Elementary School K 567 725 South Vecino Avenue, Glendora, CA 91740 626–852–4604
    Sutherland Elementary School K 448 1330 North Amelia Avenue, Glendora, CA 91740 626–852–4614
    Williams Elementary School K 446 301 South Loraine Avenue, Glendora, CA 91741 626–852–4586
    Goddard Middle School 6 1051 859 East Sierra Madre Avenue, Glendora, CA 91741 626–852–4500
    Sandburg Middle School 6 942 819 West Bennett Avenue, Glendora, CA 91741 626–852–4530
    Glendora High School 9 2611 1600 East Foothill Boulevard, Glendora, CA 91741 626–963–5731
    Whitcomb Continuation High School 9 75 350 West Mauna Loa Avenue, Glendora, CA 91740 626–852–4550

    Pasadena w/Pasadena School District
    School Grades Population Address - click for map Phone
    Hamilton Elementary School K 633 2089 Rose Villa Street, Pasadena, CA 91107 626–793–0678
    Webster Elementary School K 689 2101 East Washington Boulevard, Pasadena, CA 91104 626–798–7866
    Longfellow Elementary School K 855 1065 East Washington Boulevard, Pasadena, CA 91104 626–794–1134
    Altadena Elementary School K 615 743 East Calaveras Street, Altadena, CA 91001 626–296–8509
    Field Elementary School K 615 3600 East Sierra Madre Boulevard, Pasadena, CA 91107 626–351–8812
    Loma Alta Elementary School K 476 3544 North Canon Boulevard, Altadena, CA 91001 626–797–1173
    Sierra Madre Elementary School K 709 141 West Highland Avenue, Sierra Madre, CA 91024 626–355–1428
    Local Schools



    Pasadena w/Pasadena School District
    School Grades Population Address - click for map Phone
    Washington Middle School 6 920 1505 North Marengo Avenue, Pasadena, CA 91103 626–798–6708
    Pasadena High School 9 2280 2925 East Sierra Madre Boulevard, Pasadena, CA 91107 626–798–8901

    W. Covina School District
    School Grades Population Address - click for map Phone
    Hollencrest Middle School 6 690 2101 East Merced Avenue, West Covina, CA 91791 626–931–1760
    San Jose-Edison Elementary School K 964 1500 East Francisquito Avenue, West Covina, CA 91790 626–918–6575
    California Elementary School K 438 1125 Bainbridge Avenue, West Covina, CA 91790 626–939–4800
    Cameron Elementary School K 540 1225 East Cameron Avenue, West Covina, CA 91790 626–931–1740
    Merced Elementary School K 505 1545 East Merced Street, West Covina, CA 91791 626–913–1700
    Merlinda Elementary School K 556 1120 South Valinda Avenue, West Covina, CA 91790 626–931–1720
    Monte Vista Elementary School K 669 1615 West Eldred Street, West Covina, CA 91790 626–939–4830
    Orangewood Elementary School K 488 1440 South Orange Avenue, West Covina, CA 91790 626–939–4820
    Vine Elementary School K 562 1901 East Vine Avenue, West Covina, CA 91791 626–931–1790
    Wescove Elementary School K 472 1010 West Vine Avenue, West Covina, CA 91790 626–939–4870
    Edgewood Middle School 6 1385 1625 West Durness Street, West Covina, CA 91790 626–939–4900
    Coronado Continuation High School 9 368 614 East Vine Avenue, West Covina, CA 91790 626–931–1810
    West Covina High School 9 2481 1609 East Cameron Avenue, West Covina, CA 91791 626–859–2900

    Walnut w/Walnut Valley School District
    School Grades Population Address - click for map Phone
    Collegewood Elementary School K 640 20725 East Collegewood Drive, Walnut, CA 91789 909–598–5308
    Cyrus J. Morris Elementary School K 487 19875 East Calle Baja, Walnut, CA 91789 909–594–0053
    Vejar Elementary School K 606 20222 Vejar Road, Walnut, CA 91789 909–594–1434
    Walnut Elementary School K 575 841 South Glenwick, Walnut, CA 91789 909–594–1820
    Leonard B. Westhoff Elementary School K 561 1323 Country Hollow Road, Walnut, CA 91789 909–594–6483
    Suzanne Middle School 6 1288 525 Suzanne Road, Walnut, CA 91789 909–594–1657
    Walnut High School 9 2447 400 North Pierre Road, Walnut, CA 91789 909–594–1333

  • Staging Tips


    When you decide to sell your home, staging the property can have a huge impact on
    how quickly your home sells, as well as the amount of the offer. I have found from
    experience that the activity level during the first two weeks a home is on the
    market tends to predict how long it will take to sell. Potential buyers eagerly jump
    on new homes on the market, especially when they are in “show shape.”

    Here are some “staging” tips you might find helpful:

    * Keep your home in “show shape.” Make sure that beds are made, dishes are done,
    everything is picked up, and the kitchen and bathrooms sparkle.
    * Decorate with fresh flowers. Many home sellers use potted flowering plants that
    last much longer than cut flowers. Place them inside and out. They really add cheer!
    * Turn on lights; replace all burned-out bulbs. Open blinds and draperies. Let the
    natural light in.
    * Confine pets and keep them out of sight when possible. They can be distracting,
    and some people have allergies.
    * Create a relaxed atmosphere with soft background music.

    I will stay in touch. In the meantime, if you have any questions or want any
    suggestions on preparing your home for sale, please don't hesitate to call or email
    me.


  • Bank Owned Properties and REO Homes

    Please fill out a request form or a guest book on my website and I will send you the information please leave an address an a phone #

    Thank You.

    Eric Whiting


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Eric Whiting - The Whiting Co. Realtors Inc.
510 E. Foothill Blvd • San Dimas, CA 91773
(626) 437-3371 • (909) 599-2374 x237
KEEP MOVING FORWARD....
Office Direct: (909) 599-2374 X 237
Fax: (909) 542-2386