Dear looking-for-a-profit home seller,
Please, allow me to ask you a question:
How Would You Like To Know The 7 Essential Steps You Must Take To Sell Your Home For The Most Money, In The Quickest Amount Of Time, And With The Least Amount Of Hassle Possible?
I realize it’s a silly question.
Because if you are like everyone else, when it comes to selling your home you want your money.
You want your money out. You want as much possible. And you want it as quickly as possible!
At least that’s what your head says.
Your heart struggles with it. We’re talking about your home here, not just
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another off-the-shelf commodity like a car, or a stereo, or an old set of golf clubs.
Your house isn’t just another thing.
It’s not like you’re holding a garage sale and selling an old set of encyclopedias that nobody ever used, or an old banged up gas can, or a bunch of out-of-style clothes you haven’t been able to fit into since high school.
No, selling your home is very different than that, isn’t it?
Very different.
You want to get the most money you can out of the deal. You know you should treat the whole transaction as an investment - but it’s hard.
Because it isn’t just a house we’re talking about here...
It’s Your Home!
This is the place you’ve made memories...
And where you’ve moved this or that in order to get it “just right.”
This is where you’ve shared your hopes and your dreams, as well as your disappointments and frustrations.
You’ve laughed here. Cried here. And held each other.
This is where you have lived your life. At least for a while.
And leaving...selling your home, isn’t like selling just another thing. Your emotions are involved.
Depending upon circumstances, you may be experiencing all kinds of emotional concerns:
“Should we really be moving now?”
“Is this fair to the kids? What about their friends? What about school?
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“Do we really need a bigger house?”
“What if I really don’t like the new job?”
“Can we really afford to be doing this?”
“What about the financing? What if it doesn’t go through?”
“Will we even get the money we need? What if we don’t get our price??”
With all those different questions tumbling around in your mind, with all those mixed up emotions and concerns, how do you keep the sale of your home purely objective?
How do you keep the sale of your home purely a financial transaction?
It’s really hard.
But, realistically, you know you have to. Somehow.
You see, the first and most important step in selling your home for the most profit in the shortest amount of time involves approaching it with a subtle balance between emotions and objectivity.
Emotionally, because it’s your home, you place a very, very high value on it.
And you know (because you’ve wisely taken the time to check it out) what other houses are selling for in your area. You know, objectively, that’s the value the market
places on your home.
But you don’t believe it. You can’t. You know your home is better. You know how much time and money and care and love you’ve put into it.
And it’s only natural that you’d want more for your home.
It’s only natural for you to want every potential buyer to absolutely and wholly agree with you. After all, it’s only obvious! Your home is worth more. It is different. It is worth every dime you’re asking for it.
And you want them to offer full price - right here, right now - two minutes after you put it on the market.
But, realistically, objectively, you know the chances of that happening are slim.
Understand, it doesn’t matter if you decide to sell your home yourself or hire a professional real estate agent to represent your interests, there is no room in the market for run away emotions and guesswork.
You simply have to approach the sale of your home with minimal emotion and a maximum amount of thorough, objective, state-of-the-market facts in order to pull out the most profits.
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There are 17 common mistakes many home sellers, and real estate agents, make which can cost thousands upon thousands of dollars in lost profits and needless expense, as well as months upon months of wasted time on the market.
Take a look at Jeff and Joanne’s story.
Can you spot how many home selling mistakes they made?
“Jeff...” Joanne hesitated. She knew immediately what the phone call meant. Tears of anger and frustration began to well up in her eyes.
Jeff heard the pain in his wife’s voice. He had never felt so “out of control,” so helpless in his entire life. He met his wife’s eyes. “They hired P...Pete Waltran,” Jeff said resigned, his voice cracking with emotion. “He’s flying out Monday.”
“Oh, Jeff. That’s not fair. It’s not our fault!” Joanne said emphatically. She swung her arms in a wide circle. “If...if only we could have sold this stupid house we...w”- bitter frustration choked off her words and she started to sob.
It seemed like only yesterday that their dreams were finally coming true.
Alan Brett, Jeff’s friend and co-worker since college, had been recently promoted to Vice President of operations and wanted to bring Jeff in as the National Marketing Director.
It was like a dream come true.
The new position would mean a huge increase in pay as well as a great benefit package that included comprehensive dental for the kids which was perfect because Jody, their oldest, needed braces.
Of course, the new position would also mean making a move back east. But even that was perfect. The move would put them within driving distance of both Jeff and Joanne’s parents which was becoming more and more important now that they were getting “up there” in years. Besides, it would give the kids a chance to be spoiled by not only one set of grandparents, but two!
The thought of not accepting the offer never even crossed Jeff and Joanne’s minds.
It was perfect! Like a dream come true! And they were really excited!!
The only concern was selling their house.
Alan had arranged for the company to pay their moving expenses, but they would have to get their home sold and secure a new place to live on their own. And he said that Jeff had to be moved and settled in within 90 days.
Jeff and Joanne didn’t waste any time...
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The morning following Alan’s offer, Jeff and Joanne called a real estate agent known to be the “neighborhood expert.” Beatrice, a six year veteran in the industry, came out that same afternoon and took her time walking the house, taking notes.
She praised Joanne for decorating the house so nicely and seemed really impressed with the redwood deck, gazebo and spa they had spent over $10,000 putting in their back yard less than two years ago calling it “simply fantastic” - “just what buyers are looking for.”
Within minutes, Jeff and Joanne felt comfortable and told Beatrice the price they needed to get out of their home and asked her to list the house immediately!
“Well, okay,” Beatrice said, shrugging her shoulders. She hung her head in mock helplessness. “If you insist!”
Jeff and Joanne both laughed.
They felt good.
Everything was going so smoothly.
The “For Sale Sign” Goes Up!
The next two weeks were crazy with activity.
First, Beatrice got the “For Sale Sign” put up in their front yard, complete with a clear plastic box which she filled with brochures she had designed specifically for their house.
A couple of days later, a “caravan” of agents from Beatrice’s office stopped by and walked through their home. Everyone was talking and seemed really excited. Some of the agents even took notes which Beatrice said was a good sign.
Then Beatrice ran two ads in the paper. One was a “for sale” ad and the other another announced their first “Open House” to be held Sunday afternoon.
At first, Joanne didn’t mind all the extra work of keeping the house spotless, picking up after Jeff and the kids, opening the drapes, and turning on all the lights and the stereo - making sure everything was just perfect because “we’ve got a showing in half an hour!”
At first.
After all, the first two weeks were kind of exciting. But soon the weeks turned into a month. And then two months!
The excitement was rapidly turning into panic.
And whenever Jeff and Joanne talked to Beatrice about their concerns, she always had an answer for everything - except why their house wasn’t selling. Except why no offers had been submitted!! She even had the audacity to say that summer was notoriously slow for
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selling home in their area! (When she listed their home in May, Beatrice had been all excited about the fact that summer was rapidly approaching because, she said, “Summer is when the buyers come out in droves. Winter is notoriously slow, but summer is excellent!”)
Beatrice had an excuse for everything...
“Relax. We’ve had a number of positive showings. The feedback has been good from all the showing agents. Offers are bound to come pouring in anytime!” (Just one offer would be nice!)
“Well, the feds are talking about raising interest rates again and I think the buyers are just sitting back with a “wait and see” attitude. It’ll pass.” (Interest rates are lower now than they have been in the last decade - so what’s the real problem?!)
“There’s been a lot of layoffs in the area lately. You know, corporate downsizing. Buyers are just a little nervous, a little skittish, and that makes the market soft. It’ll tighten up.” (What are we talking about here - marketing a home or a bowl of jello?)
Jeff was sick of the excuses. So was Joanne.
Nothing was happening.
Nothing.
And the deadline was rapidly approaching when they had to have the house sold! Jeff had already flown back east and made an offer on another home contingent on the sale of this home and tying up all of their savings in the process.
Jeff and Joanne didn’t know what to do. They were afraid to start all over with another agent...there simply wasn’t enough time. Even if they received an offer right now, today, it would take a miracle to close escrow in time to make the deadline.
It was the end of August when Jeff received that final call from Alan. “Jeff, I’m really sorry, but we just can’t wait any longer. If it was up to me...well, you know. The board already talked to Pete and he said he’d move out here immediately. There’s nothing I can do. My hands are tied. I really thought you’d be out here by now.”
Within an hour, Jeff picked up the phone and called Beatrice. “Take our home off the market,” Jeff said, defeated.
So much for dreams.
*******
What happened to Jeff and Joanne is not an unusual occurrence.
The fact is, almost 50% of all homes do not sell within the original listing period.
It happens all the time. BUT...IT DOESN’T HAVE TO!
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How Many Selling Mistakes Did You Spot?
Selling your home successfully is like tuning in your favorite radio station - you have to be precise. A twist of the dial a little too far left or right and you get static. If you want clear, stereo quality reception, you have to be precise. The same applies to selling your home.
Here are 17 costly mistakes many sellers (and agents!) commonly make that can add up to thousands of lost dollars and months of wasted time when you sell your home...or cause it not to sell at all.
Using the outdated marketing techniques of the 70’s and 80’s to sell your home!
Not researching the pros and cons of the market before you start to sell.
Not adequately considering the “timing” of your sale.
Not taking into account the “total market inventory” when positioning your home for sale and determining your asking price.
Using a standard CMA or documentary transfer tax records to set the price of your home.
Adding the cost of home improvements on top of your sales price in an effort to recapture all the money.
Not understanding the “buyer’s” motivations and emotional involvements.
Not knowing how to properly “detail” your home, to create the appearance of a “model home” to attract immediate interest from both buyers and agents.
Not having a contingency plan in place.
Not arranging bridge financing or a “buy-out” option if you have a deadline.
Hiring a real estate agent based upon their personality and supposed “expertise” of any particular area.
Not thoroughly understanding real estate financing, contract, and negotiation skills - whether you sell the home yourself or hire agent representation.
Allowing a real estate company to “buy your listing” with an inflated, unrealistic sales price.
Hiring an agent or company based on “image”, i.e., “we’re number one, the biggest, the best, more visible.”
Believing a real estate “license” means real estate “expertise” and trusting that “expertise” to get your home sold without a solid, demonstratible marketing plan that you can understand.
Getting “locked into” a long term listing agreement simply on the basis of being told, “it is company policy.”
Not fully evaluating the value of selling your home yourself! (Though most agents would be loath to admit it, in some cases, it is very advantageous for you to sell your home yourself.)
As you can see, there is a lot more to selling your home than simply plunking a sign in your front yard and running an ad or two. And there is a lot more to hiring a real estate agent than
simply going with and trusting the “Hire us because we’re great” routine. A lot more.
There are FACTS...
“There are a total of thirty seven 3 bedroom/2 bathroom houses on the market in this area between the prices of $355,000 and $422,000. In order to best position your home on the market we need to follow a 7 step home selling system. We need to do this, this, this, and this. This is why...”
and there is HYPE.
“Trust me, I’m the expert; you don’t need to understand. I’ll take care of everything. My company is number one, the biggest, the best, the most widely known and advertised...”
When It Comes To Selling Your Home - You Have A Right To Hear The Facts!
In Part I of this Special Insider’s Report, I’ve outlined a number of costly mistakes people commonly make when selling their homes. In Part II, you will be provided with even more valuable information - hard hitting, specific facts - that will ensure the sale of your home for the most money in the shortest amount of time and with the least amount of hassle.
And I’ll talk more about how you can get Part II of this report in a minute, but first I’d like to explain why I haven’t included it here.
You see, I provide the information in Part I of this report to everyone who asks for it - including my competitors - as a free, public service. However, I provide Part II only to serious, bona fide home seller’s. Why? Because I have worked hard and long to develop my materials and, quite frankly, my competition would love to get their hands on the detailed information I have included in Part II!
Please realize, I have no problem sharing the specific details of my 7 Step Home Marketing System with you - FREE, without obligation - whether your plan is to sell your home yourself, hire me, or hire one of my competitors. I’ll give you the basic formula here, in this report, and personally provide you with the specific, nuts-and-bolts in Part II. My only request is you keep the “specifics” confidential. Fair enough?
Buying and selling real estate is a game, pure and simple.
A game in which professionals and amateurs compete side by side. Nothing wrong with that, you might think, except for one thing. In order to win the game, you to need to know facts.
You need to be prepared and informed about the game rules, the smokescreens and the traps that exist only to separate you from your equity, your money and your time.
As a rule, most real estate agents are not willing to eliminate all the “hype” and just present you with “facts” - allowing you to decide for yourself what is in your best interest.
“Should I sell the home myself?”
“Should I hire a professional real estate agent to handle it for me?”
Why? Because that is not how they have been taught to play the game.
In the easy money days of the 70’s and 80’s, you didn’t have to be a genius to win the real
estate game. Anybody could sell their home at a profit. You didn’t need “facts.” You simply plunked a sign in your yard and that was it. It was the classic “seller’s market.”
You remember those days...gas lines and high, double digit inflation...
You could buy a house on Monday, sell it on Tuesday, pocket a fistful of cold, hard cash on Wednesday, buy another house on Thursday, sell it on Friday, pocket a...
Easy money.
Remember?
Well...those days are gone forever.
Today, in many parts of the country, people have actually watched the value of their homes drop! Inflation isn’t in the cards - there may little spurts here or there, but there’s no long term outlook for the high rates of the 70’s and 80’s which made the game of selling easy.
No, the selling climate today is much, much more difficult. Buyers are much more discriminating and wary about spending their hard earned money. And who can blame them?
There simply aren’t any guarantees anymore.
People are nervous about the economy. They’re nervous about about losing money in a roller coaster market. They’re worried about losing their jobs or being transferred within a couple of years. They’re anxious about noisy neighbors, drug-infested parks, bad schools and the possibility of a horrible commute. They’re worried about rising interest rates and government meddling in their business.
The days of simply buying a house because you like it are over. When profits are not automatically forthcoming, when job security is a myth, when the economy is soft - emotional buying takes a back seat to facts.
Buyers really think about specific things before they buy today. They are much, much more discriminating about how and where they spend their money.
To successfully sell your home today you have to master and apply,
in logical order, a lot of information.
Whether you are selling your home yourself or hiring someone else to do it, you need very precise marketing information that shows you how to position your home in the marketplace to squeeze out the highest price in the shortest amount of time.
In a market where every buyer counts - YOU NEED A SYSTEMATIC APPROACH TO 1) ATTRACT A NUMBER OF BUYERS, 2) CONVINCE THEM OF THE VALUE OF YOUR HOME, AND 3) GET THEM TO BUY YOUR HOME FROM AMONG MANY THAT ARE AVAILABLE.
Nothing can be left to chance. But, frankly, that is exactly what many real estate
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agents do when they insist on advertising and marketing your home based on the mentality of the 70’s and 80’s.
The market is much different today. Buyers think much differently today.
The age old practice of placing “For Sale” sign in your front yard, holding an Open House once or twice, and running a common, ordinary, boring ad that looks just like hundreds of other ads in the paper and the local Home Buyer magazine just will not cut it!
The 7 Essential Steps You Must Take To Sell Your Home For The Most Money, In The Quickest Amount Of Time, And With The Least Amount Of Hassle Possible!
Knowing and using these 7 essential, yet simple steps is crucial to achieving the best deal possible - whether you decide to sell your home yourself or hire a professional real estate agent to help you.
Despite all the hot air you might hear from people who sell real estate for a living (who insist what has always worked will always work), you must protect yourself, your money, and your interests by taking the time to learn these 7 essential steps for yourself.
Then, later, should you decide to hire someone to help you, will find yourself in a position to sort out the “facts and figures” that you need to know from all the sales “hype” that means absolutely nothing.
You must take sole responsibility for your well being. And take it seriously.
Take a look at the seven step system I have outlined in this report. Then, if this approach to marketing your home makes sense and you want to learn more, in Part II of this report I’ll show you how to skillfully and specifically apply each of these critical steps to get your home sold for the most money in the shortest amount of time!
7 crucial steps you must take to get top dollar for your home:
1. Understanding the “Total Market” concept of positioning your home to attract the greatest number of buyers.
2. Using the “Total Market” concept to accurately appraise the value of your home.
(The standard CMA is simply not enough!)
3. Pricing Your Home to Appear lower than market value, yet actually asking for more than market value (This one crucial step will get buyers and agents flocking to your door!)
4. Properly advertising and marketing your home. (Don’t use the same old boring ads everyone else is using and nobody looks at!)
5. “Detailing” your home for sale. (Your goal is to set your home apart from every other home on the market - instantly attracting buyers to your home.)
6. Learn how to qualify buyers and negotiate offers. (Since we are talking about your money here, the risks of not knowing how to properly qualify and negotiate are too great to ignore or leave to chance!)
7. Understanding and helping the buyer obtain financing, removing contingencies, and closing the sale. (You need a strategy to avoid and eliminate potential problems in escrow which can undermine your sale!)
I have spent years refining, applying, and proving these seven steps in the real world where they have worked time after time and I can assure you -
The better you understand and systematically apply these seven steps,
the better results you will get.
And better results means more money, in less time, and with the least amount of hassle possible.
And isn’t that what you ultimately want, whether you decide to sell your home yourself or use the professional services of a licensed agent to help you?
Of course it is!
And that is why you must insist on timely, accurate information and facts...not just a bunch of pretty pictures, fancy brochures, mere opinion, and empty promises.
You should insist upon and expect to get straight answers to your questions - not just a lot of sales mumbo jumbo and marketing “hype” that does nothing to ensure the proper marketing of your home but serves only to extol the virtues of a company or agent by stating how they are the “biggest” or the “best” or the most “highly visible” or whatever.
It’s one thing to say “we’re the best, we provide the highest levels of quality, integrity, and service” and quite another to prove it by backing up each and every statement made with facts that relate to the market and outlining an exact, step-by-step system designed solely to market your home.
“Trust me - we’re the best” - does not get your home sold!
Marketing skill and precision gets your home sold.
Lame excuses like “the market is soft right now” or “it only take one buyer to make a deal” - does not get your home sold!
A proper understanding of total market conditions, making sure all the numbers add up, proper positioning and advertising and an aggressive, systematic marketing plan of action will get your home sold.
Empty, vain “promises” - will do nothing to get your home sold!
Facts, facts, and more facts - and marketing prowess - that is what sells homes.
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When you use a systematic “marketing plan” to sell your home, you don’t have to worry about running out of time and getting pressured to take less than what you should. You don’t have to worry about “taking chances” and “hoping for the best.”
Listen to Ken and Barbara’s story. Can you spot the difference that made all the difference in the world?
*******
Ken made a right turn onto Seahorse Lane and immediately spotted the moving van parked in front of their new home. Their new home. A big grin cracked his face as he glanced at Barbara. She was smiling too.
They were as excited as two kids getting their first bikes.
It was like a dream come true.
All those years of hard work and saving and sacrificing and it was finally here - the day they had been waiting, hoping and dreaming for - the day when they would be able to move into their b(ENTER YOUR NAME HERE)new home in an area that was perfect, just minutes away from both of their jobs!
And the schools were some of the best in town. They were adequately funded and very progressive in their approach to education.
And they were flanked by two large malls - both within a five minute drive, tops. Grocery stores, movie theaters, gas stations - everything was real close by.
And there was even a neighborhood “captain” that handed out a monthly newsletter keeping everyone up-to-date on the latest community events and activities.
Ken and Barbara couldn’t have been happier.
And it was all so easy.
Even in their most optimistic moments, Ken and Barbara never dreamed they would ever be able to sell the old home and buy a new one - all in less than 45 days!
It was incredible. Even they were shocked at how quickly their house sold.
Especially since there were three other houses within the same block that had been sitting on the market for months.
Months...just sitting around and waiting for a buyer.
At first, Ken and Barbara thought their home would probably sit on the market forever too. But, what the heck. It certainly couldn’t hurt to make an offer on their dream home if the seller would take an offer contingent on the sale of their present home. What’s the worst that could happen? They wouldn’t be able to sell in a reasonable amount of time and have to withdraw their offer? No big deal. So, Ken and Barbara did it. They made an offer on their dream home and it was accepted!
Following the sage advice of a friend, Ken and Barbara decided to interview a number of real estate agents before choosing one to sell their home. (They never seriously thought about selling it themselves because they weren’t comfortable with their limited knowledge of financing and contracts and they didn’t feel they had enough time to learn it all. Besides, they really didn’t want to tie up their weekends for what might turn out to be months!)
After the first three agents came over, Ken and Barbara were less than impressed.
They were like clones. Or parrots.
They all said the same things...
“We’re number one in the nation.”
“We specialize in this area. We sell more homes in this area than anyone.”
“We set the standards for the rest of the industry.”
“Our professional reputation is without blemish, and a professional reputation is important, isn’t it?”
“I’m the top residential agent in this area.”
Etc., etc., etc...
Not once did any one of three ever present a valid, a step-by-step strategy for selling their home. Oh sure, they all said stuff like “we have the most aggressive advertising in the industry” and “our signs are specifically designed to draw attention”, but never once did they hear anything remotely resembling a “strategic marketing plan.”
Reta, the fourth agent they interviewed, was different. Surprisingly different.
Similar to the first three agents, the first thing Reta did upon her arrival was tour the house. The difference was - Reta took extensive notes - and offered a number of helpful hints about how best to prepare their house for a good showing.
Later, at the kitchen table, Reta began her presentation by telling Ken and Barbara she was going to show them a seven step system of how to sell their home for the most money the market would pay and in the quickest amount of time.
She made it clear that they could successfully market their own home if they followed the seven strategic steps - if that is what they decided to do.
Ken and Barbara couldn’t believe it! Reta was actually going to teach them how to sell their house themselves. Incredible!!
And she did. Reta explained the seven step system to them in detail, pointing out that perhaps the most important step was to obtain the “right” information, information not contained in the usual CMA presented by most agents. This “right” information, she said, is necessary to properly position the home on the market for a quick sale.
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Reta was the first agent to fully explain exactly what was necessary, in step-by-step detail, to sell their home - with or without the help of a realty professional. No hype. No “trust me, I’m the best” nonsense. Just plain, down-to-earth, sensible facts.
Ken and Barbara were so impressed with her honest approach and appraisal of the market, they hired her to list and sell their home. Three weeks later, they had signed and accepted a bona fide offer on their home.
Three weeks and it was a done deal.
The neighbors couldn’t believe it. The sellers around the corner who still had their home on the market - couldn’t believe it. Even Ken and Barbara had to pinch themselves... and they knew the secrets responsible for their success, the little known marketing tips that no other agent besides Reta had even mentioned...
* They learned the value of “total market perspective” in order to get the highest price.
* Reta had revealed the biggest, most common marketing mistake most real estates agents make.
* They learned why an ordinary, neighborhood CMA simply isn’t good enough to determine price.
* They learned why they must never allow the agent to “set” the price of their home.
* Reta taught them the value “timing” their sale in order to guarantee the highest price.
* They learned the simple, logical reason why most advertising used by the industry is ineffective.
* They learned how to use the right kind of advertising to get buyers to call!
* They learned the absolutely critical things that really causes a home to sell in any market!
* Reta showed them a jealously guarded “pricing secret” that attracts buyers like bees to honey.
* They used inexpensive techniques to “detail” their home for good showings.
* They understood the 5 steps of the buying process that every seller should know.
* They learned the 3 things that every buyer must see in a home before they will buy it.
* They used a number of “invisible negotiation” secrets to gain a fast commitment.
* Reta shared with them the necessity of have a “contingency plan” in place.
* And most importantly, they learned how to apply the “7 Step System” to get the highest price in the least amount of time and with the least amount of hassle - with or without professional help.
Yes, Reta shared all these tips and more, and by putting them all to use and leaving nothing to chance, Ken and Barbara sold their home in three weeks. Three weeks later they closed a double escrow and were happily, unbelievably moving into the “home of their dreams.”
Was it magic? A freak sale? Luck? Simply being in the right place at the right time?
What Ken and Barbara learned from Reta was a number of specific techniques, techniques not known or used by more than one out of a hundred real estate agents, that can be used to sell your home fast and for the highest price the market will bear.
In Part II of this report, you’ll learn these exact techniques, these jealously guarded secrets that come directly from my own personal involvement in selling and buying and negotiating - key insights that most agents simply do not know, and if they did...they would certainly hesitate to share them with you until after you signed a listing contract.
The knowledge and marketing tactics I will teach you in Part II of this report is valuable, valuable stuff. Crucial, even, to getting your desired results - whether your goal is to sell your home yourself, hire a professional, or simply to figure out why your home didn’t sell the first time.
I absolutely, 100% guarantee you, the powerful marketing techniques you will learn is NOT simply more of the “usual stuff” you will hear from every other agent out there.
You Will Learn A Strategic 7 Step Approach
To Selling Your Home In For Top Dollar, Fast!
- with or without professional help.
Did you know that almost half of the homes placed on the market go unsold during the first listing period? Do you want to know why they go unsold?
One of the most compelling reasons can be found right in your Yellow Pages. Go ahead, get out your Yellow Pages and turn to the real estate section. I’ll show you something that will answer a lot of questions you might be having...
Okay, now take a look at all the ads. Read a half a dozen of them. Do you see anything familiar about each ad? Aren’t they all saying the same things?!
Every single ad looks the same...they give the same promises...the same “call us, we’re the best” type slogans and sales hype. It’s all worthless “copycat” advertising. Nothing in their ads ever address the emotional needs of a buyer or seller and prompting them to call.
The same is true with all the ads you’ll find in the Home Buyer’s Magazines. Dry, dull, lifeless. Almost sterile. Nothing whatsoever to motivate a buyer to pick up the phone and call - absolutely nothing.
That’s the problem with most real estate companies today. They are stuck using the same old tired advertising and marketing techniques that used to work back in the 70’s and 80’s and they are counting on them to still work!
But what used to work is totally irrelevant! The market is different; buyers are different. Everything has changed - except for the marketing and advertising techniques used by the majority of real estate agents...
Let’s face it. The bottom line to the whole thing is “yesterday does not equal today.”
The Stone Aged Marketing Techniques Of Yesterday Are Worthless.
They Simply Do Not Work In Today’s Real Estate Market.
What you need is what will work TODAY, in today’s economic climate, and with today’s buyers.
Nothing more. Nothing less.
You certainly don’t need another “sales pitch” extolling the virtues of some company or agent and “why they are so great.”
You need facts. You need specific information that will get your home sold now, today, and at the highest price possible.
And that is exactly what I will discuss with you in Part II of this report.
In just a few minutes, you will learn the specifics of my 7 Step Marketing System that you can apply yourself to get your home sold!
That’s right - I’ll spend whatever time is necessary to teach you everything you need to know to effect the sale of your home yourself - for the most money, in the shortest amount of time, and with the least hassle possible.
When we’re done, if you decide you would like to sell your home yourself - that’s fine. If you decide to hire another, different agent to represent your interests besides myself - that’s fine also. The choice will be yours and your alone to make.
Of course, I would hope that your decision would be to hire me. And, in a lot of cases, that is exactly what happens. That’s why I am so confident in offering to teach you the 7 Step System.
The 7 Step Marketing System is a set of powerful tools that anyone can easily learn and apply. You will find yourself in tune with it almost instinctively, and will walk away from our meeting absolutely confident that what you have heard and learned from me makes infinitely more sense than any thing else you will ever see from anyone else concerning the marketing of your home for the most money.
So What’s The Next Step?
All I need is a few minutes of your time to see your home, research the market and compile some information, and then I will personally show you everything you will need to know to apply the 7 Step Marketing System to getting your home sold.
When we’re done, we’re done.
That’s it...
No hassles. No pressure. No bull.
I simply don’t conduct business that way and, quite frankly, I resent anyone who does. Unfortunately, the last thing most real estate companies want you to do is become what is called in the industry a “Fisbo”, that is, a For Sale By Owner.
But the truth of the matter is, sometime it is very appropriate for you to do so!
So I leave the decision totally up to you. We’ll spend a few minutes together and I’ll share with you a number of straightforward marketing tips and strategies, as well as specific information concerning the“total market” conditions that are absolutely essential to effect a quick, profitable sale of your home.
I will place in your hands an step-by-step system that will help you escape the misfortunes and mistakes I have seen many, many home sellers make time after time, costing them thousands upon thousands of lost profits and months upon months of wasted time sitting on the market - sitting, sitting, sitting - just waiting for a buyer.
Then, you determine what is the best route for you and your family - sell your home yourself, hire me, or hire someone else.
Call me. Let’s talk.
Even if you’re skeptical (and who can blame you?), a phone call certainly can’t hurt. We’ll talk more and see if we can arrange a time to get together. The absolute worst thing that can happen is you spend a few minutes learning a few “tricks of the trade” that took me years to discover.
Well, my home-selling friend...I hope I stirred the waters enough to get you thinking.
The fact that you’re thinking puts you one major step ahead of most people in the market. Most people jump into the market head first with their eyes closed - hoping for the best and relying on nothing more than the mere promises of a salesman.
The simple fact that you asked for this report and read this far reveals that you’re smarter than all that. So don’t stop now. Call me.
Sincerely,
ERIC WHITING
P.S. To arrange a time for me to share Part II of this report 7 Steps To Selling Your Home For Most Money, Quickly, And With The Least Amount Of Hassle, just call me at 909- 599-2374 EXT.237 during the day or leave a message on my 24 hour message line 626-916-7214. I promise to keep our meeting simple, interesting, and factual. All facts. No hype. Call me!
Note: If you home is currently listed with another agent or broker, this report is not meant as a solicitation. I am expressly prohibited from providing Part II of this report unless you are released from your current listing agreement.
